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Grow Your Law Firm

By: Ken Hardison
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  • Summary

  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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Episodes
  • Proximity vs. Reviews: Google's Local Service Ads for Law Firms with Tanner Jones

    Proximity vs. Reviews: Google's Local Service Ads for Law Firms with Tanner Jones
    Apr 19 2024
    Welcome to episode 223 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones. They discuss essential strategies for optimizing Local Service Ads (LSAs) on Google, emphasizing the importance of quick response to calls and messages, consistent positive reviews, and effective use of the LSA dashboard. The discussion also touches on the significance of bid and budget management, lead nurturing and adapting marketing strategies to Google's evolving algorithms and AI influences. As Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and our clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how we may accomplish their digital marketing goals. Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies. He was originally drawn to Consultwebs because of how we have remained a leader in the niche of legal marketing. Tanner often quotes the Canadian hockey player, Wayne Gretzky, when he says, “Skate to where the puck is going, not where it has been.” For Tanner, Consultwebs strives to do just that. He says, “I’ve always been drawn to companies with an intentional focus because it often breeds stronger results, efficiencies, and scalability.” When it comes to what sets Consultwebs apart, Tanner’s first thought is the distinctiveness of our team. “We are proud to have built one of the strongest teams in the country, ranging from licensed attorney content writers, innovative social media consultants, and award-winning designers, to expert programmers, and highly experienced search marketing consultants. We know that we are only as strong as our individual team members, and we hire accordingly.” Tanner is a native of Waynesville, North Carolina, where he lives with his wife, daughter, and son. Aside from spending time with his family, Tanner also enjoys camping, hiking, fishing, hunting, golfing, and playing “any other competitive sport available.” However, he admits that his goal for sports has gone from “win” to “don’t get injured.” What you’ll learn about in this episode: 1. Optimizing LSA Effectiveness: Rapidly respond to calls and messages to improve user experience and enhance Google ranking.Focus on accumulating positive feedback on Google Business profiles while actively managing and responding to reviews. 2. Strategic Use of LSA Dashboard: Use the dashboard to detect useful patterns and keywords for more accurate targeting.Employ the notes section for adding pertinent keywords and additional details for each lead to refine targeting. 3. Enhancing Lead Engagement: Gain a comprehensive understanding of various lead stages, such as 'Booked' within the LSA dashboard.Maintain regular activity and interactions with leads to demonstrate engagement and improve visibility. 4. Budgeting and Bidding Strategies: Evaluate the benefits of automatic bidding versus manual adjustments to optimize ad performance.Experiment with different budgeting strategies to discover the most cost-effective approach for your firm. 5. Prioritizing Responsive Communication: Ensure phone calls are answered immediately to capture every opportunity.Enable and utilize the message function to provide swift responses to potential clients' inquiries. Resources: https://www.consultwebs.com/ Business Facebook: https://www.facebook.com/consultwebs/ Twitter/X: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 mins
  • The Power of Putting Clients First with Lawrence LeBrocq

    The Power of Putting Clients First with Lawrence LeBrocq
    Apr 12 2024
    Welcome to episode 222 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken was interviewed by Lawrence LeBrocq on his podcast Victim to Victory: The Personal Injury Playbook. Ken shares his fascinating journey into personal injury law, including how he got involved in the personal injury law field. Hardison's personal experience with his mother's car accident led him to pursue a career in helping people who needed to be helped. Coming from humble beginnings, Lawrence A. LeBrocq, Esq. knew from an early age that he wanted to be an advocate for those who needed it most. This desire to help others motivated him to become the first person in his family to go to college. What you’ll learn about in this episode: 1. Client-Centered Communication:
    • Keeping clients informed about the status of their cases builds trust and alleviates anxiety.
    • Being available to answer questions and provide explanations ensures clients feel supported throughout the legal process.
    2. Attention to Detail:
    • Collecting and analyzing all relevant facts and evidence strengthens the case.
    • Accurate application of laws and legal procedures can significantly impact the outcome.
    3. Client Referrals:
    • Positive client experiences and successful case resolutions encourage referrals.
    • Developing lasting relationships with clients fosters trust and ongoing loyalty, which can lead to more referrals.
    4. Compassion and Empathy:
    • Recognizing the emotional and physical challenges clients face can enhance the attorney-client relationship.
    • Implementing supportive communication and legal strategies helps clients feel valued and respected.
    5. Continual Learning and Growth:
    • Keeping abreast of new laws and legal trends is crucial for providing competent legal representation.
    • Engaging in ongoing education and skill enhancement ensures competitiveness in the field.
    Resources: https://www.garcesgrabler.com https://www.facebook.com/GarcesGrablerLebrocq/ https://twitter.com/ggl_njlaw https://www.youtube.com/channel/UC1Y-uofxcHnnLPDVHzRGWgw Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 mins
  • Maximizing Brand Identity Through Effective Marketing Language with Tom Conlon

    Maximizing Brand Identity Through Effective Marketing Language with Tom Conlon
    Apr 5 2024
    Welcome to episode 221 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tom Conlon, the founder and CEO of North Street. Tom Conlon, the founder of North Street, is a seasoned professional with over two decades of expertise spanning design, web programming, copywriting, operations, and team leadership. Tom's journey began in the consumer publishing sector, where he honed his skills as a web designer, developer, and later as a writer and editor for esteemed media platforms such as Wired, Men’s Journal, AOL, and Popular Science. A graduate in Communications with a minor in History from Fordham University, Tom is deeply involved in fostering entrepreneurship. He is a valued member of the New York City chapter of the Entrepreneurs’ Organization, where he contributed significantly as chair of the Accelerator program, supporting small businesses. Reflecting on his career trajectory, Tom's entrepreneurial spirit was ignited after experiencing a major setback in his twenties. Following the closure of a beloved magazine he worked for, he transitioned into freelancing as a writer and web designer, ultimately evolving into a business owner with a dedicated team. Today, as the CEO of North Street, Tom leads a dynamic team specializing in branding, strategy, and design solutions. Tom's passion for creativity, coupled with his hands-on experience and leadership, ensures that North Street delivers impactful and innovative solutions to their clients. What you’ll learn about in this episode: Clear Calls to Action are Fundamental: Guiding Potential Clients: A clear CTA directs potential clients towards actionable steps, facilitating their journey from interest to engagement.Lead Generation and Conversion: Crafting compelling CTAs with the help of specialized agencies can significantly boost lead generation and conversion rates for firms. Establishing Expertise Attracts Engaged Audiences: Showcasing Knowledge and Experience: Through thought leadership and educational content, firms can demonstrate their expertise, gaining trust and credibility.Building a Loyal Client Base: By positioning themselves as authorities in their field, firms attract an audience that values their expertise, leading to a more engaged and loyal client base. Differentiation is Key in a Saturated Market: Identifying Unique Value Propositions: Understanding and communicating what sets a firm apart from its competitors is crucial for market differentiation.Effective Communication Strategy: Specialized agencies can help firms articulate their unique selling points clearly to target audiences, enhancing market positioning. Partnering with Specialized Agencies Elevates Brand Identity: Access to Expertise and Insight: Agencies provide valuable expertise and insights tailored to the unique challenges of the legal and financial sectors.Strategic Marketing Approaches: A specialized approach to branding and marketing can help firms navigate the competitive landscape more effectively, setting the stage for growth and success. A Strategic Approach is Essential for Growth: Comprehensive Branding and Marketing Strategy: Integrating a well-thought-out strategy into branding and marketing efforts is vital for attracting and retaining clients.Long-term Success and Industry Leadership: Firms that adopt a strategic approach are better positioned to achieve long-term success, establish themselves as industry leaders, and differentiate themselves in a crowded market. Resources: https://northstreetcreative.com/ Social Media https://x.com/NorthStCreative?s=20 https://www.linkedin.com/in/thomas-conlon/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    38 mins
Management Marketing Economics
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Profile Image for Gil Solomon

Loved the Content

Loved the Content
I'm not a US based attorney, our BAR has strict rules against some of the marketing practices performed in the US and still, I find a lot of value in some of the episodes.

As I am a corporate lawyer and most epsiodes are with PI practitioners I only listened to some episodes but in general - truly recommended!

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