Have you ever wondered why the financial industry treats entrepreneurs like they should act like employees?

Save for retirement. Max out your 401(k). Lock your money away for 30 years. That advice might work for someone with a steady paycheck and a pension. But for business owners? It's a recipe for disaster.

In Part 2 of our conversation with Perry Marshall, we're pulling back the curtain on what's broken in the financial planning world—and how we're using Profit First, Infinite Banking, and AI tools to help business owners build wealth on their own terms.

You'll discover:

• Why the conventional financial industry is designed to extract money from entrepreneurs, not empower them

• The difference between saving for retirement and building actual liquidity (and why it matters more than you think)

• How we combine Profit First and Infinite Banking to give business owners control over their cash flow AND their wealth-building

• The AI tools we built to help clients understand their "financial nervous system" before they ever talk to us

• Why we stopped explaining what we do and started letting people experience it instead

Key Quote: "The financial industry is designed to move your money to Wall Street. We're designed to help you build a healthy, profitable business first—and then build wealth from that foundation."

This episode is for business owners who've felt like the conventional financial advice never quite fit. If you've ever thought, "There has to be a better way" … there is. And we're showing you how.

Resources mentioned:

• Find Your Flow Quiz — A free 10-question assessment to discover your financial personality

• Financial Nervous System Diagnostic — A deeper 54-question assessment that reveals your money patterns

• Perry Marshall's Roundtable 2026 — The mastermind community that helped accelerate our growth

• Profit Planning Network 2026 — Join our community of business owners building profitability and wealth

00:00 Introduction and Recap

00:39 Shifting Gears: What's Broken in the Financial Industry

03:15 Behavioral Economics and Financial Planning

04:27 Empowering Clients: A Different Approach to Finance

08:12 Combining Profit First and Infinite Banking

11:39 Lessons Learned and Overcoming Challenges

16:54 Transformative Experiences and Future Plans

25:11 Conclusion and Next Steps

Watch on YouTube: https://youtu.be/_xNQQzQovf8

What happens when your dream business nearly destroys you, and then teaches you everything you needed to know about money?

We don't usually talk about this. The early days. The subway rides hauling coffee beans across Chicago. The polar vortex brought us to the edge of bankruptcy. The moment we realized we'd been doing money completely wrong.

But Perry asked us to get real. So we did.

In Part 1 of this two-part conversation, we're pulling back the curtain on our entrepreneurial journey, from bootstrapping a coffee shop with zero financial backing to discovering the principles that would eventually reshape how we help business owners build wealth.

You'll hear:

• Why we delivered coffee beans on the subway before our shop even opened (and what that taught us about building a business with no money)
• The brutal wake-up call that came during a Chicago polar vortex—and the single lesson that saved everything
• What our financial planner told us contradicted everything we thought we knew about "saving for retirement."
• The three things every entrepreneur needs to survive (hint: passion isn't enough)
• Why we were told we were "too entrepreneurial" to get hired and how that rejection became our biggest opportunity

Key Quote: "We were naive about how hard it would be. But that naivety is also what kept us going when smarter people would have quit."

This isn't a polished success story. It's the real version—the good, the bad, and the ramen. If you've ever wondered whether you're cut out for this entrepreneur thing, or if you're doing money all wrong, this one's for you.

Coming next week: Part 2 dives into what's broken in the financial planning world and how we're using Profit First, Infinite Banking, and AI to help business owners build wealth differently.

Resources mentioned:

• Find Your Flow Quiz — 10 questions to discover your financial personality
• Financial Nervous System Diagnostic — A deeper 54-question assessment
• Get more info about Perry Marshall's Roundtable here.
• Profit Planning Network 2026 — Join our community of business owners building profitability and wealth

00:00 Introduction

00:45 The Coffee Shop Dream

03:20 Bootstrapping with Nothing

06:15 The Polar Vortex Wake-Up Call

09:30 Discovering Liquidity Over Retirement

11:45 The Three Things Every Entrepreneur Needs

13:00 Preview of Part 2

Watch on YouTube: https://youtu.be/bC5j2xh8y_g

Have you ever felt like your business is just spaghetti thrown against a wall?

You're spinning plates, putting out fires, and wondering which pieces will stick. Joseph Cadavos knows that feeling. With a real estate business closing 90-110 transactions a year, a wife running a med spa an hour away, and three school-aged kids, life was chaos.

But here's what changed everything: He stopped trying to do it all and started doing what actually mattered.

In this episode, Brandon sits down with Joseph to talk about his year in the Profit Planning Network. This isn't your typical "business success story." It's raw, real, and refreshingly honest about the messy parts of business ownership that nobody posts on Instagram.

You'll discover:

• Why blocking time with your spouse on Google Calendar might be the most profitable thing you do this year

• How two completely opposite businesses (making people pretty vs. buying ugly houses) used the same framework to find clarity

• The surprising way AI helped them understand their marriage better

• What "profit planning" actually means (spoiler: it's not what you think)

• How having a buffer changes everything when marketing challenges hit

Key Quote: "I don't care what you make gross—what matters is what you keep at the end of the month." — Joseph Cadavos

This conversation will make you rethink everything about how you're running your business. And maybe, just maybe, it'll convince you to finally schedule that date night.

Ready to learn more about creating a business that doesn't consume your life? Visit https://livecounterflow.com/collections/profit-planning-network-2026 to explore the Profit Planning Network.

00:00 Introduction and Welcome

00:19 The Profit Planning Network: An Overview

01:58 Transition to Financial Services

02:55 Launching the Profit Planning Network

04:53 Interview with Joseph Cadavos

06:25 Joseph's Business and Family Life

07:43 Impact of the Profit Planning Network

13:07 AI and Financial Tools

22:05 Final Thoughts and Encouragement

28:24 Conclusion and Call to Action

Watch on YouTube: https://youtu.be/2aZUKO47eBY