God is a Salesman: An Analysis of Divine Marketing and Brand Adaptation

De: Brian E Niskala

Narrado por: Virtual Voice

This book treats global religion not as sacred doctrine, but as the world's oldest and most successful business enterprise. Applying the principles of strategic marketing, it analyzes why the divine CEO has chosen wildly different "product lines" for diverse global demographics. The core argument is that religious diversity is not proof of conflicting truths, but evidence of perfect market segmentation: Judaism and Islam are the exclusive, strict brands designed for authoritative desert cultures, while Christianity is the simplified, scalable global franchise rebrand appealing to universal masses. The book details the entire operation, examining how prophets and apostles function as the highly motivated sales force, how temples and cathedrals serve as high-impact physical advertising, and how ritual and community are essential customer retention strategies. Ultimately, God is a Salesman argues that the spiritual marketplace survives every challenge, from rival faiths to secularism and the AI oracle, because its core product—meaning, comfort, and the ultimate afterlife guarantee—is the one value proposition that will never be made obsolete by technological or cultural revolution.