In this episode of Give It A Nudge, Steve sits down with Dain Walker, CEO of the branding agency Rivyl. Dain has built a global agency from the ground up, and brings a very direct, no-nonsense approach to building businesses and brands.

Dain shares his journey, starting with his childhood in and out of foster care, and explains how a mentor's "rubber band" analogy helped him reframe those early challenges as a foundation for his resilience.

We also get into the difficult realities of running an agency. Dain opens up about a cash flow crisis in early 2024 that brought his company within days of missing payroll. He walks Steve through the "ego death" required to take full ownership of the situation, and his contrarian strategy to expand and spend more while competitors were shrinking.

With Steve and the team currently in the middle of a 90-day content sprint, they spend some time diving into practical content strategy. Dain breaks down his 3-Circle Framework to help founders find a genuinely interesting niche, explaining why creating content just to "get leads" is a losing battle.

They also discuss the impact of AI on content creation, why raw human experience is becoming more valuable, and Dain’s subtle "sneaky love" approach to team leadership.

Timestamps:

00:00 - Dain’s origin story

04:18 - Hustling Pokémon cards at age 7 & lessons from foster care

08:41 - The "Rubber Band" mindset: Reframing childhood trauma into resilience

14:28 - Navigating a cash flow crisis and the reality of founder ego

18:46 - The contrarian playbook: Expanding when the market is shrinking

29:33 - The 90-Day Content sprint: Moving past the "get leads" mentality

36:47 - The 3-Circle Framework: Finding a content niche that actually works

44:21 - How AI is making genuine human connection the ultimate premium

51:15 - "Sneaky Love": Dain’s approach to nudging his team toward their potential

58:41 - The float pod vision and writing a business book in 3 weeks

Links:

Connect with Dain Walker → https://www.linkedin.com/in/dainwalker/

Rivyl → https://www.rivyl.com/

Agency Podcast → https://www.youtube.com/@agencypodcast/

Connect with Steve → https://www.linkedin.com/in/stevegrace/

The Nudge Group → https://thenudgegroup.com/

Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/

The Trouble With People → https://thetroublewithpeople.substack.com/

In this episode of Give It A Nudge, Steve sits down with Richard Stevens, the CEO of Zyft. With a rich background in scaling tech businesses, Richard is leading the charge in the ever-changing retail landscape, with AI coming in strong and shaping the way brands and shoppers interact.

We take a proper deep dive into Richard’s career, exploring his journey from falling into product management before it was even a recognized field to holding key leadership roles at prominent comparison sites like iSelect and LocalAgentFinder. He unpacks the challenging transition from a hands-on product builder to a CEO, explaining how he learned to let go of the day-to-day execution to focus on scaling a vision. Richard also shares how taking a five-month family road trip across Australia helped him reset before stepping into Zyft with a clear perspective.

The conversation centers on how Zyft is helping empower both consumers and retailers to make informed decisions, whether it’s purchasing smarter or promoting products more effectively. Richard explains the mechanics of Zyft’s browser extension and app, which act as a silent shopping assistant scanning over 140 million products across 50,000 Australian retailers. By completely removing the friction of manual comparison, he highlights how consumers feel empowered all year to find the best prices and save a few extra pennies.

Steve and Richard also discuss where Zyft is heading next and how the rapid pace of technological adoption is transforming the industry. They touch on how major retailers are using Zyft's predictive search data to navigate high-pressure sales events like Black Friday, and how platforms are dealing with global disruptors like Temu. Richard provides a glimpse into the future of automated, AI-driven personal shopping, explaining why maintaining a ruthless focus on genuine user value is the ultimate key to surviving retail disruption.

Timestamps:

00:00 - Intro and Richard’s journey from the Mornington Peninsula

01:17 - The elevator pitch for Zyft and its AI-based shopping tool

03:43 - The shift in consumer habits and shopping for value in-store vs. online

05:11 - A deep dive into Richard’s product management background and iSelect

09:23 - Transitioning from a product builder to a CEO and learning to let go

12:18 - Traveling Australia with family and resetting before joining Zyft

15:03 - How the Zyft extension and app seamlessly find the best deals

20:11 - The business model and working with over 1,000 retailers

23:39 - Using predictive consumer search data to forecast retail trends

25:11 - Navigating the Black Friday rush and cost-of-living pressures

30:27 - Dealing with global disruptors like Temu and exact product matching

35:42 - The future of AI shopping and automated digital personal shoppers

Links:

Connect with Richard Stevens → https://www.linkedin.com/in/richardfstevens/

Zyft → https://zyft.com/

Connect with Steve → https://www.linkedin.com/in/stevegrace/

The Nudge Group → https://thenudgegroup.com/

Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/

The Trouble With People → https://thetroublewithpeople.substack.com/

In this episode of Give It A Nudge, Steve sits down with David Kenney, the author of Epic Execution. With over three decades of hands-on experience, David has advised the who's who of Australian entrepreneurial fame, supporting tens of thousands of founders from early-stage ideas all the way to NASDAQ listings.

David's journey into the mechanics of business began at 18 when he hitchhiked across Sydney to interview CEOs and uncover exactly what drives growth. He spent 28 years as a chartered accounting partner and has refined his sharp pattern recognition through top accelerator programs like Startmate, UNSW Founders, and Tech Ready Women. He explains how his systematic thinking helped early tech startups commercialize their ideas before the ecosystem even really existed. Instead of just delivering standard accounting advice, David focuses on getting People, Product, Promotion, and Profit right.

We dive deep into his new book, Epic Execution. It is not a generic roadmap, but a complete Founder Operating System distilled into 24 pragmatic chapters. David spent a year crafting it as a series of tough questions founders need to ask themselves to test reality against their assumptions. He breaks down why pathological optimism can be a founder's biggest asset, but also their downfall if they let ego and the need for social media validation drive their decision-making.

Steve and David also trade thoughts on surviving the chaos of the COVID-19 pandemic, the massive shift in commercial real estate with 750,000 square meters of empty office space, and how the rise of AI is forcing companies to be more human-centric. David opens up about his personal operating system too, from mentoring youth startups to his non-negotiable 6:00 AM walks and freezing ocean swims at Shelly Beach.

Timestamps:

00:00 - Intro and the authenticity of unedited podcasts

01:54 - The 28-year accounting career and 30,000 founder meetings

05:03 - Commercializing university ideas in the early tech ecosystem

07:39 - Why pricing and capital allocation are the true foundations of scale

13:08 - Leaving a major partnership to drive deeper advisory impact

16:56 - Writing Epic Execution and forcing founders to ask hard questions

22:05 - The philosophy that great businesses are bought not sold

27:38 - Cash flow mistakes and the reality check loop for founders

31:18 - Navigating founder egos and the trap of social media perception

37:39 - Advising startups through the chaos of the COVID-19 pandemic

46:00 - Empty office buildings and the new era of co-working spaces

50:38 - How AI is shifting knowledge work and the value of human connection

57:27 - Mentoring youth startups and morning swims at Shelly Beach

Links:

Connect with David Kenney → https://www.linkedin.com/in/davidkenneyofficial/

Epic Execution → https://www.epicexecution.com/

Connect with Steve → https://www.linkedin.com/in/stevegrace/

The Nudge Group → https://thenudgegroup.com/

Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/

The Trouble With People → https://thetroublewithpeople.substack.com/