Giftology

The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

By: John Ruhlin

Narrated by: Drew Birdseye

Length: 2 hrs and 8 mins

Publisher's summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

• Mastering reciprocity, the hidden bottom line booster
• Laser-targeting whom to give a gift and when to use thrift
• Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

Great Book, had some great ideas.

If you could sum up Giftology in three words, what would they be?

Motivating, Engaging, Relationships

Any additional comments?

The gifts themselves are geared towards high end business, however the motivations behind gifting can be adapted to any level of business. This is all about relationship building and doing the little extra that makes a big difference.

Interesting and thought provoking

I've never thought of using gifting as a prospecting or marketing tool, but this book has changed my perception.

I'll be working on planning gifting programs for a variety of our key prospects and clients in the near term.

My only concern in listening to this book was whether the author was using it as a platform to sell his company's services or posit a new marketing paradigm. I still don't know about thus yet and will need to ponder this further on a second listen.

It's an easy book to listen to and is much shorter than what I normally purchase. It was a welcome break as a result.

What I needed to hear

Compelling and relevant. Great take aways and case studies for professionals looking to create an impression!

Awesome!!

love it!! it helps me to re-think on my relationship with people around me. reccomended to listen multiple times.

Strong concept

There was one key concept that was an "a-ha" moment for me that I'll keep and use forever in this book and that concept alone will be worth hundreds of times the cost of this book throughout my career.

Great gift ideas

I enjoyed the stories and the bonuses of top gift ideas to stand out. We’ll done

very good ideas!

I would have never thought that I could afford to gift in my business sunce I am just starting out. This book gave me some very good ideas how even with the smallest budget you can gift.

eyeopening reality

short, concise, simple. i am eager to wire my mind towards giving more. i already feel it’s a stretch but a stretch i have wanted to take for a while and i am glad that now i have a heartfelt guidance on how to go about gifting.

Great ideas!

great ideas. what really gets you to think about different ways to care about your customers. not just the typical swag gifts that everybody gives out. Gives a clear message that being thoughtful is more important than frequency.

Great philosophy and power of becoming

I know if or as I become generous in everything I do, miracles will become a constant part of the life of those I know and meet and they will be a part of my life as well. Relationships will be sweeter and deeper. The rewards will be impossible not to recognize, whether financial or otherwise... I highly recommend this book and this life style!