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Publisher's Summary

One of the most powerful forms of influence, according to psychologist Robert Cialdini’s famous analysis, is authority - often derived from perceived expertise. When a doctor advises us to exercise more, or a Nobel Laureate raises questions about a certain economic policy, we’re likely to pay much more attention than if a random person offered the same counsel.
©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.

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