-
Geld schießt Tore
- Fußball als globales Business - und wie wir im Spiel bleiben
- Narrated by: Falk Werner
- Length: 10 hrs and 22 mins
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Geld schießt Tore
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Publisher's summary
Ein Blick hinter die Kulissen der Fußballwelt!
Beim Fußball geht es um das Talent der Spieler und die Leistung der Mannschaft. Oder nicht? Wie die Autoren Hintermeier und Rettberg in ihrem Hörbuch zeigen, geht es vielmehr um Investments, Strategien, Marktanteile und Expansionsgelüste, es handelt sich dabei um ein knallhartes Milliardengeschäft. Es wird deutlich, dass das Fußball-Business genauso vorausschauend gemanagt werden muss wie ein Unternehmen, um erfolgreich zu sein und den gewünschten Profit herauszuschlagen. Um ein Licht in das Dunkel zu bringen scheuen sich die Autoren nicht davor, harte Fragen zu stellen und auf diese ganz klare Antworten zu geben. Und sie erklären, was geändert werden muss, damit Fußball wieder zu einem Spiel wird, dessen Fokus auf den Menschen liegt.
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