From Impossible to Inevitable

How Hyper-Growth Companies Create Predictable Revenue

By: Aaron Ross, Jason Lemkin

Narrated by: Aaron Ross

Length: 9 hrs and 25 mins

Publisher's summary

Impossible Goals, Inevitable Successes

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.

From Impossible to Inevitable details the hyper-growth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years); Salesforce.com (the fastest growing multibillion-dollar software company); and EchoSign, aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20 to 30 hour work week and welcoming a new child - nine times.

This book shows you how to surpass plateaus and get off of the up-and-down revenue roller coaster by answering three questions about growing revenue by 10 times:

• Why aren't you growing faster?
• What does it take to get to hyper-growth?
• How do you sustain growth?

This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes the seven ingredients of hyper-growth:

• You're not ready to grow until you nail a niche.
• Overnight success is a fairy tale. You're not going to be magically discovered. You need sustainable systems that create predictable pipeline.
• Growth exposes your weaknesses, and it will cause more problems than it solves - until you make sales scalable.
• It's hard to build a big business out of small deals. Figure out how to double your deal size.
• It'll take years longer than you want, but don't quit too soon. Make sure you can do the time.
• Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy, by embracing employee ownership.
• Employees, you are too accepting of reality and too eager to quit. You can define your destiny to make a difference, for yourself and your company, no matter what you do or where you work.

The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you're sitting today.

Download the accompanying reference guide.

©2016 PebbleStorm, Inc. and SaaStr Inc. (P)2017 Audible, Inc.

SaaS startup bible

A must-read for anyone in SaaS or startups.
Worth every minute of your time - an investment you should definitely make.

Nail your niche section alone makes it worth it

Would you recommend this audiobook to a friend? If so, why?

Our company is big fans of Predictable Revenue. The nail a niche section felt like a natural extension of PR. I wish he wrote this book first!!! It would have saved me so much time prospecting to the wrong niches and not getting any results.

Great motivational read for entrepreneurs

Great motivational read for entrepreneurs and also for aspiring employees. Well structured thoughts and tips for business building.

Incredible sales guide book

After reading predictable revenue, I fell engaged with Aaron's ideas. It's fascinating the way Aaron narrates strategies, experiences, and learnings to build a holistic sales machine. Highly recommended!

Nice connection of building value while you grow!

This book really connected with me based on the number of organizations that continue to be single dimensional when it comes to business functions. The connection between sales and customer success makes a huge difference in allowing for accelerated revenue growth. You can't do one without the other if you hope to sustain your business.

Well I guess I'm an Aaron Ross fan now!

Pretty much the perfect sales / business growth book. Well written and performed. Jealous that Aaron is able to run businesses, write great books, raise 12 kids and also actually be a great audio book narrator!!!

Turned my thinking about sales upside down

Excellent book! It's very hands on and full of practical sales advice, even for tiny companies and startups.

A key takeaway for me was the advice to divide the sales team, so one part is responsible for leads. The way in which the authors put the value (of the company) on the ability to generate leads, not close sales, is wildly eye-opening.

Another takeaway was the focus on Costumer Success, an area I had heard of, but didn't understand. The authors take a concept such as Costumer Success, but they add their understanding of metrics and the sales funnel, so you learn how to build and measure it yourself. They actually make it sound easy.

The cover and introduction didn't make it clear to me that this is a book focused on SaaS. It's so integrated into the advice shared, I think they should have added "SaaS" to the title. Just so you know.

Informative Listen

This book was sitting in my wishlist for almost a year. I finally decided to listen to it and glad I did. I recommend listening to it every year for a refresher as well. Glad it's in my library.

Good read for the SaaS business...

Concentrated on tech sector, namely the SaaS industry. Some general good points about sales processes and strategy. Would recommend as a target read for tech sales people not as a pure sales study.

meh

narrator was confusing. really choppy and difficult to follow at times and the tonality often didnt make sense.