From a college painting business to a multi-brand franchise empire with more than 1,100 locations—this episode of Franchise Today dives deep into the entrepreneurial journey of Paul Flick, founder and CEO of Premium Service Brands and Extraordinary Brands.

Paul’s story began nearly 40 years ago with Student Painters in Canada, followed by a brief corporate stint at Coca-Cola. In 2005, he launched 360 Painting in Northern Virginia—and franchised it, a little less than 2 years later. What followed was rapid growth, a near-financial wipe out during the Great Recession, and a long-term vision that never wavered.

That vision? Serving single-family homeowners across multiple complementary services. Paul explains how “brand stacking”—where franchisees own several aligned brands in the same territory—dramatically improves unit level economics. One franchise partner grew from $1.5 million to nearly $6 million in revenue, by leveraging existing customer relationships, reducing acquisition costs, and increasing lifetime value of the customer.

This conversation explores how recession-resistant services like garage doors helped stabilize the portfolio during economic downturns, and how shared infrastructure—finance, marketing, training, and an in-house call center—allowed Premium Service Brands to scale efficiently while maintaining quality. Today, the organization adds 100–120 new franchise partners annually across under served markets in the U.S. and Canada.

Paul also addresses why the $600+ billion home services sector remains resilient: homeowners are staying put and investing in their homes rather than moving, driving predictable demand even in uncertain times.

Beyond business, Paul shares his deeply personal motivation behind Kids Lift, a community-impact initiative inspired by his daughter Anne. The program empowers franchisees to give back locally, reinforcing the belief that purpose and profitability can—and should—grow together.

This episode delivers a masterclass in resilience, strategic growth, and building franchise systems that scale without losing soul.

What happens when you ignore everything that industry tells you to do—and it works?

On this episode of Franchise Today, Stan Friedman sits down with Alex Filipuk, Founder and CEO of Ideal Siding, to unpack one of the most unconventional and successful franchise models in home services today.

Alex’s journey into franchising began unexpectedly—with a college assignment at age 23 and early work experience as a Subway Sandwich Artist. After building several businesses, including a lead generation company, he set out to create Ideal Siding around 2017–2018, as an owned and operated business. Following a conversation with Canadian franchise icon, Brian Scudamore, Alex pivoted to franchising, as his growth model of choice, against the advice of many.

Here’s the twist: Alex refuses to recruit contractors as franchisees. Instead, Ideal Siding targets coachable professionals from finance, tech, and academia—people who hire experienced crews rather than trying to do the work themselves.

The result? A franchise system that defied industry skepticism and now averages $950,000 in first-year revenue and $232,000 in owner discretionary profit across more than 90 operating units.

Launched during the COVID lock-downs, Ideal Siding grew through culture, discipline, and a relentless focus on franchisee profitability—not unit count.

This is a conversation about people, systems, and why the future of franchising belongs to those willing to break barriers to entry, thoughtfully.

Success in franchising takes more than financial expertise — it takes relationships. In this episode of Franchise Today, Stan Friedman sits down with Jessica Wescott, CEO of Stellar Service Brands, to explore her unexpected journey from private wealth management to leading some 200+ franchise locations across Stellar's home service brands.

Jessica entered franchising twelve years ago believing she could focus solely on analytics and avoid the relationship side of the business. That assumption didn’t last long. Starting at Mooyah Burgers, Fries & Shakes, she split her time between finance and franchise development before rising to VP. She later joined Fuzzy’s Taco Shop, helping grow the brand from 100 to 150 locations as COO.

In October 2024, Jessica was promoted to CEO of Stellar Service Brands, overseeing Restoration 1 and Bluefrog Plumbing, across approximately 350 territories. Her focus is clear: franchisee profitability, disciplined growth, and community-based relationships.

She dishes on it all, this week, on Franchise Today.