Franchise Business: A Powerful Winning Strategy for Business Growth in Any Economy

By: Ade Asefeso MCIPS MBA

Narrated by: Susan Lee

In general, companies decide to begin franchising for one of three reasons: lack of money, people, or time. Opening your own franchise business is a big step for those who choose the venture, and it can be somewhat intimidating. The franchise marketplace is filled with innumerable franchise systems over a vast range of industries. This book looks at giving anyone taking on the challenge and adventure that comes with opening a franchise business a step-by-step overview of the major stages along the way.

©2015 Ade Asefeso MCIPS MBA (P)2015 Ade Asefeso MCIPS MBA

Solid Broad overview

A good overview of franchise models in the US and UK.

It did leave me wanting more details on the legal framework, and a clear laid out framework for the types of documents and Procedures for establishing a franchise.

For the true beginner

I, as a business owner for 12 years, was looking for a book that would help me understand how to begin franchising my own existing company. I listened to this book because the description lead me to believe that the information contained would provide me with just that. The reality, is that the book is about 40% geared towards people in my situation and 60% geared toward people looking to buy into an existing franchise. Beyond that any information provided is for a true beginner to the business world. Anyone with moderate business experience, even ones who never went to college like me, will probably know most of the information contained in the book. I can certainly say this book would be helpful to an inexperienced person seeking to buy a franchise; but for someone seeking an education on how to turn their existing business into a sellable franchise, this book will simply not be of any help.

But if you are a beginner this will be a great education.