Floor Academy - Helping flooring, tile and stone contractors own an asset

By: Kyle Hedin - Speaker Mastermind Facilitator Writer Content Creator Business Therapist and Contractor
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  • Summary

  • Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.

    Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.

    The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
    © 2024 Floor Academy - Helping flooring, tile and stone contractors own an asset
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Episodes
  • Basic Tools for Efficiency - Brittany Murphy - Marketing Mutt

    Basic Tools for Efficiency - Brittany Murphy - Marketing Mutt
    Sep 18 2024

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    How do you manage your time in your business? How do you manage all the different hats you have to wear? Sales, installation, scheduling, finance, and marketing are just a few of them and they all require a different skillset. What if there was a better way to free up time where you could automate some of the processes as part of being an owner?

    Brittany Murphy returns to the show as the founder of Marketing Mutt? With over a decade of experience she has created over 900 online marketing strategies for companies across the US. She focuses on helping small business owners getting their phones to ring with new leads by stepping up their marketing game. Growing up with her family in the trades led Brittany to start her marketing agency devoted to the trades and home services. Her foundation is developing marketing strategies and automated processes for owners looking to gain more time and money from their businesses. Through her marketing strategies, background in blue collar, and over a decade of experience, Brittany has helped local contractors close more leads, get more reviews and referrals, and streamline their marketing and sales processes. She is now here to help you do the same for your business so that you can learn while you earn and become more profitable with more free time.

    Listen in to this week’s episode of the Floor Academy Podcast as Brittany and I discuss basic tools every business owner can implement into their toolbox to better manage their companies, free up time, and be more profitable.

    Book an appointment with Brittany - https://marketingmutt.youcanbook.me/

    Check out our sponsors

    Johns Manville

    Schluter Systems

    The International Surfaces Event

    Kronus Soft

    Ardex Americas

    TileTools.com

    Check out our website and store

    Support the show
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    1 hr and 23 mins
  • Creating Your Client Experience - Reggie Burke - Bayview Flooring

    Creating Your Client Experience - Reggie Burke - Bayview Flooring
    Sep 11 2024

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    Do you sell installations or do you sell an experience? Answering that one question can quickly help you differentiate your company from the competition. What makes an install an experience? When does it start? What’s included? Is it really different than what the competition is doing?

    Reggie Burke of Bayview Flooring in Port Angeles, Washington has over 10 years of experience in the flooring trade. Upon going out on is own after being trained by his father, Reggie was looking for a way to be different from the rest. Over the last two years he has honed in on creating a client experience unlike any other in the area when it comes to flooring installations. From the time the prospect first reaches out until the project is closed out, there are little differences that elevate the quality of service that is being provided.

    Listen in to this week’s episode of the Floor Academy podcast as Reggie and I discuss how he has crafted a client experience that not only helps sell the value of his installations but makes it a no brainer to go with Bayview Flooring.

    Check out our sponsors

    Johns Manville

    Schluter Systems

    The International Surfaces Event

    Kronus Soft

    Ardex Americas

    TileTools.com

    Check out our website and store

    Support the show
    Show more Show less
    1 hr and 14 mins
  • Marketing for your Stage of Business - Justin Shaw - Driven For Growth - Part 2

    Marketing for your Stage of Business - Justin Shaw - Driven For Growth - Part 2
    Sep 4 2024

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    What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping you business alive past the survival stage.

    Justin Shaw of Driven for Growth, returns to the show to help us answer the above questions with practical steps to help you move the needle. He works closely with entrepreneurs in the contracting space to implement strategies and systems for their continued growth. His approach is holistic and helps business owners develop the skills they need to transform their business so that it can truly reach its full potential.

    Listen to this week’s episode of the Floor Academy podcast as we talk about practical steps to take at each stage of business.

    Check out our sponsors

    Johns Manville

    Schluter Systems

    The International Surfaces Event

    Kronus Soft

    Ardex Americas

    TileTools.com

    Check out our website and store


    Support the show
    Show more Show less
    1 hr and 14 mins
Management Marketing Education Economics
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Take a Deep Dive Into the Flooring Industry

This podcast examines the flooring industry from many different perspectives, with emphasis on running a successful flooring installation business. Depending on the subject matter and guest, each episode is a unique listening experience. Host, Kyle Hedin, doesn’t shy away from addressing difficult subjects or asking tough questions, but he shows empathy towards the perspectives of guests and the audience. He consistently facilitates relevant, thought-provoking discussions that are informative, entertaining, and engaging. If you're in the flooring industry and you’re not listening to the Floor Academy podcast, you’re missing out.

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