What if your potential clients aren’t lazy, unmotivated, or inconsistent—what if your brand just isn’t making them feel like they belong?

In this episode, we challenge one of the fitness industry’s most toxic assumptions and reveal why people aren’t saying yes to your studio (even when your workouts are amazing). We’ll share real stories, client examples, and a practical breakdown of how to build emotionally intelligent experiences that convert.

You’ll learn:
– Why “just show up” messaging is doing more harm than good
– The difference between selling and converting
– How small acts of hospitality lead to long-term loyalty
– What your brand might be missing if your classes aren’t full

1. Ready to attract more aligned clients and build a brand people feel connected to?
Book a free North Star Strategy Session and let’s map it out together: https://www.fitcarma.com/northstar/

2. Want to dig deeper into this right away?
Get access to our free mini-training:
“Why Your Classes Aren’t Selling Out (& What To Do About It)”
Get it here → https://minicourse.fitcarma.com/

Trends aren’t growing the fitness industry—they’re just keeping it spinning.

Despite all the buzz and innovation, only 20–30% of people consistently work out. And that number hasn’t moved in decades.

In this episode, Barry and Shay unpack what they call The Trend Treadmill—the cycle of constantly chasing what’s hot in hopes of staying relevant… and why it’s not working.

If you’re ready to stop chasing trends and start building something grounded, magnetic, and truly transformative—this one’s for you.

Inside, we’ll cover:

• Why trends don’t expand the market (and what actually does)

• What your clients are really looking for when they come to class

• How to make any format feel like the perfect vehicle for transformation

• Why your beliefs—not your workout method—are the foundation of a powerful brand

• What it takes to create experiences that build loyalty, retention, and real results

If you’re ready to step off the treadmill and lead with purpose, press play.

If your fitness brand isn’t growing the way you want it to, it’s probably not a marketing problem. It’s not your logo. It’s not even your class experience.

It’s the lack of a North Star—a core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brand—even as you scale, hire, expand, or pivot.

You’ll learn:

• Why growth by default leads to burnout and brand confusion

• How to unify your team, marketing, and client experience under one idea

• Why consistency beats charisma when it comes to instructors

• How a studio with less experience outperformed a stacked team of experts

• The single most important question to ask about your business.

Want to find your North Star?
Download our free worksheet here:
👉 https://www.fitcarma.com/north-star-download/

Want help putting it into action across your brand?
Book a North Star Session:
👉 https://www.fitcarma.com/northstar