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Fire Your Publicist

The PR and Publicity Secrets That Will Make You and Your Business Famous
By: Ed Zitron
Narrated by: James Frain
Length: 7 hrs and 2 mins
4 out of 5 stars (4 ratings)

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Publisher's Summary

You make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist?

Industry veteran Ed Zitron’s follow-up to his best-selling public relations bible This Is How You Pitch will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day-to-day life.

Fed up with the exorbitant fees and uncertain results, Ed has spilled the secrets of the billion-dollar publicity industry in an easy-to-follow manual that is light in tone and heavy on actionable information. Ed will show you the trade secrets of the public relations world, including:

  • How to pitch anything to any audience, from bloggers to the board room
  • Using social media the right way, without wasting time, money, or energy on the wrong tools and methodologies
  • Becoming a master networker without breaking a sweat
  • Getting to know the media - and how to work with them to get yourself noticed
  • Navigating your way through difficult situations, from insignificance to armageddon
©2015, 2017 Edward Zitron (P)2015 Edward Zitron

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Mostly great!

The first few chapters are rough. Pretty much a rant about the PR industry. It gets old after awhile. I almost didn’t make it past them. In the midst of this tirade there are a few good tips.

The book gets a lot better after about chapter 3 or 4 and tends to increase in information from here all the way to the end. There is so much stuffed into the last chapter or so, it feels like listening again would be advised.

Overall good advice about being genuine and not lying, but it’s read with what sounds like an arrogant tone which is a little jarring to parts of the message.

Nevertheless, I recommend this book for every entrepreneur. Solid advice given about dealing with the media outlets, in good and bad times.

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  • Callum Golds
  • 10-10-18

picks up and then dips off

first few chapters are a rant about the industry and a little bit pointless. after that it does pick up and he gives some brilliant advice. towards the end it just seems like common sense. don't be an arse to people and burn bridges and don't say anything in anger

1 of 1 people found this review helpful