What if the systems inside your business could become the spark for entirely new companies? In this episode, Chase Hazelwood, Owner of Go-Forth Home Services and Leah Hazelwood, CEO at Go Forth Marketing, share how they transformed the internal strengths of a home services business into a growing ecosystem of ventures spanning marketing, HR, wellness, and even high-volume printing. They break down the mindset shift that helped them see opportunity where most leaders see limitations, why systems are the real foundation for scale, and how culture becomes a competitive advantage when you design workplaces people don’t want to leave.

Join us as we discuss:

• [6:19] The potential sparks for spinoff businesses and their benefits

• [13:40] Advice for owners who are thinking about expanding services outside their niche

• [22:46] Sustainable systems and navigating shared success and failure

Check out these resources we mentioned during the podcast:

• Register for Ignite 2026

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Director of Technical Operations Zachariah Boardman returns to share HomeShield Pest Control's strategy for achieving total customer alignment across their teams. Zach shares how he identified a crucial gap between sales, service, and support efforts after reviewing his company’s online feedback. He introduces his "Three S's" framework to bridge this divide, emphasizing that selling should feel like an extension of support and education, not a transaction. Zach dives into best practices for follow-through (not just follow-up), the importance of active listening and mirroring the customer's communication style, and how intentional micro-trainings can sharpen staff skills, ultimately improving retention and reputation.

Join us as we discuss:

• [3:37] The customer service and sales gap in dealing with online reviews

• [12:19] The critical difference between customer “follow up” and “follow through”

• [17:46] Best practices for handling a public negative customer review

Check out these resources we mentioned during the podcast:

• Register for Ignite 2026

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

J.D. Jaramillo, owner of and general manager at Friendly Pest Solutions in Tampa, FL, joins the podcast to share his journey from starting small to scaling to over 2,200 customers. J.D. explains the critical importance of creating a solid business foundation by developing Standard Operating Procedures (SOPs) for everything from treatment processes to sales proposals. He advises new owners on how to translate knowledge into documented procedures and emphasizes involving team members in the process. J.D. also discusses how FieldRoutes technology brought structure, automation, and critical transparency to his operations, highlighting the essential role of technology in supporting a growing team and maintaining high-quality customer service.

Join us as we discuss:

• [5:28] Why an early focus on SOPs and training is essential to early growth

• [11:10] The importance of Google reviews and an excellent online presence

• [16:48] How FieldRoutes’ Route Summary Report boosts tech engagement
  

Check out these resources we mentioned during the podcast:

• FieldRoutes

• Register for Ignite 2026

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.