Facebook Marketing: Social Media Strategy Guide for Optimizing Your Facebook Advertising Page, Getting Lots of Likes and Creating Ads That Produce Powerful Results for Your Business

Narrated by: Michael Reece
Length: 1 hr and 3 mins
5 out of 5 stars (111 ratings)

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Publisher's Summary

You know you need to master Facebook ads to really generate serious revenue, but how can you maximize the return on your investment?

There are billions of Facebook users, constantly plugging in data so that you can better reach them. But you have to learn how to access these people properly, so they can easily find you and buy from you. At best, you can capture the attention of your target audience with the ideal, strategically formulated message that will catch their attention. Without this knowledge, you can easily bankrupt your business by spending your money on ads that don’t add up to sales.

In Facebook Marketing, you will learn how to:

  • Master Facebook advertising to maximize your ROI
  • Use the best strategies for marketing on Facebook
  • Identify and target your ideal audience
  • Boost your visibility, traffic, and conversions
  • Get powerful, tangible results
  • Harness the tools, support, and marketing know-how of the pros
  • Engage your audience and keep them hungry for more

Your ideal customers are eagerly waiting for you to make your move.

Start marketing properly, so you can reap the rewards. Buy this book now!

©2018 Paul Robbins (P)2018 Paul Robbins

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This is a perfect guide for Facebook ads.

This is a perfect guide for Facebook ads. If you want to get into Facebook ads but didn’t know where to start this is the perfect guide. Loved it!

14 people found this helpful

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This book teaches you Facebook Advertising from be

This book teaches you Facebook Advertising from beginning to end. From how to set up your account to ad targeting strategies, this book gets you there! Highly recommend!

14 people found this helpful

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Excellent book! Cleverly written, very well organi

Excellent book! Cleverly written, very well organized, and most importantly, easy to understand and follow. If you are like me and need some serious help with marketing on Facebook, get this book.

14 people found this helpful

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Best book by YTD! Great read and easy to follow. I

Best book by YTD! Great read and easy to follow. I am on my second read of it just so I don't miss anything. You will probably find this book used in college/university format. Highly recommend!!

14 people found this helpful

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I recommend this book is you are new not only to F

I recommend this book is you are new not only to Facebook advertising but to digital advertising in general. If you have My digital marketing experience you will find this book way too basic. That being said, author did a good job a creating an easy to.digest guide of the fundamentals.

14 people found this helpful

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A comprehensive and informative overview of curren

A comprehensive and informative overview of current Facebook advertising tactics. Full of useful and accessible information. This is the do-it-yourself guide to optimizing your advertising campaigns that everyone should have on their shelf.

14 people found this helpful

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good one

I love all the photos that go with the step by step instructions and practical advice! Definitely worth your time and money!

14 people found this helpful

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Good book!

Good book! I was very confused with FB advertising, but it explains everything step by step in an easy language. I recommend it, especially for every beginner, but not only.

14 people found this helpful

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great

I've been in digital marketing for nearly two decades and new ways of attracting customers pop up all the time. Facebook has done so much with their advertising platform and couple that in with all their user data, that results in the perfect place to reach your targeted audience.

I've dabbled in their platform with some mild successes and have been looking for a book to unlock its full potential. This is the book to get, folks. Not only does is dive deep into how Facebook Advertising works, it breaks down all the targeting and analytics behind it in a very easy to follow format. There's so much useful information here and Mr Meert managed to package it in a way that is so easy to understand.

In this guide, you will learn how to create all the different ad formats that's available to you on Facebook's platform: Leads, Dynamic Product, Canvas, Collection, Slideshow, App Installs, and Offer Ads. Not only does this book show you how to set these ads up, the author tells you which one to set up and why so there's less trial and error on your part.

Since the content is fresh, the instructional screengrabs inside the book are up to date so it makes it easier to go through each step along with the book. And because Facebook owns Instagram, readers will also learn how to target users on there as well.

It took about a week of nightly reading to get through everything and I've already set up several new campaigns which are performing beautifully so far!

13 people found this helpful

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Wow, I love this book!

Wow, I love this book! Super helpful when creating Facebook ads. I dabbled with ads before but didn't really know what I was doing so I picked this book and now feel like a rockstar. Very excited to build new ads! Thank you!!

13 people found this helpful

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  • Bethany K Wheeler
  • 06-24-19

This is not the best book nor the worst book on Fa

This is not the best book nor the worst book on Facebook Marketing. I would say it's geared more toward absolute beginners on Facebook. I found the first five chapters to be very simplistic. When she got into the subjects of event creation and competitions in chapter six the subject matter became for advanced, however, there is a lot more information the author could have added to make these sections more helpful, such as in her section about using third-party apps for competitions on Facebook. She only says why they're beneficial, no explanation of where to find them or how to use them. There were other places in the book that I noted gaps that could have been filled in more. The book could also use a good proofreader. As an editor, I have a trained eye for book discrepancies. There are several missed periods, inconsistencies in the capitalization of subheadings, comma errors, and missed words. If you're not a grammar nerd, it probably won't bother you, but there are a couple of places near the end of the book you may have to read twice to get the sense of due to the missed periods. If you're new to using Facebook, especially for marketing purposes this is an okay book to start with. I would have rated five stars if it hadn't been for the large number of errors and the lacking content under certain subjects.

10 people found this helpful

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  • Jdk Harry
  • 06-24-19

Living in 21st century comes with 21st century mar

Living in 21st century comes with 21st century marketing. This book breaks down marketing in our digital age and describes in length how Facebook can be used for marketing. Hollister illustrates how to get the most out of using Facebook. She even gives a detailed step by step instruction on how to step up a Facebook page for your business. Going into that much detail shows true research on the topic. Hollister goes into depth about popular techniques used, strategizing posts, and how to get the most out of your audience. All the information in this book is extremely important to running a successful business in this day and age. If you’re going into marketing, you’ll want this book on your shelf!

10 people found this helpful

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  • Barley
  • 06-24-19

If you are trying to find a way to either start or

If you are trying to find a way to either start or improve a Facebook business page, this is the book for you. The author does a great job not only explaining how to do this, but also things that people may not think of when trying to start or improve a Facebook business page. I learned how social media helps, it is important to understand the behavioral patterns of consumers, strategies to set up in order to get the most out of the search engine, how to back link, how to use competitions to gain more consumers, etc. The information provided was useful and easy to understand. I’m not really a tech savvy person, but I believe that I could start a Facebook business page with the help from this book.

10 people found this helpful

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  • Algerment
  • 06-24-19

Facebook marketing is an important book for anyone

Facebook marketing is an important book for anyone looking to market their business on the Facebook platform. This book will give you the essential information you need in order to prepare,plan and launch marketing campaigns on Facebook. Who doesn't need this help. I have learnt to generate more leads, find more and new customers which will definitely make me more sales. If you don't know how to set up a Facebook business page,don't worry,this book has got you covered with simple and easy steps to doing so. Social Media marketing is winning over traditional marketing in many ways and that is why I needed to learn more about marketing on Facebook. This book has really been helpful and I recommend it to every business person. Grab your copy now!

10 people found this helpful

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  • Aiken
  • 06-24-19

I have been trying to market some of my products o

I have been trying to market some of my products on Facebook for quite a while and have not been as successful as I would like to be. This book by Susan Hollister helped me to see things that I was doing wrong and gave me fantastic ideas on how to market my products much better and more effectively. So much so, I’ve seen a 10% increase in my sales in just 1 month of using her suggestions in this book. It tells you how to set up a business page on Facebook and includes things like how to navigate page manager menus and the most practical ways to display your cover photo and do posts, reviews and videos. I loved that it explained how to set it up for your posts to appear whenever you want them. If I want my post to go on my page 2 weeks from now, I can set it for that time and its automatic. The book explains keywords and how they work, as well as metatags and backlinking strategies that allow others to link to your page. It explains why your name is important especially when working with search engines. It goes into content and what you should do and what you should avoid. It explains strategies on increasing your audience and even the value of freebies to extend your reach. I found the part about dealing with advertising incredibly helpful including creating ads in using ad manager. The section on targeting helped me to narrow down my audience to those more likely to purchase my products. I’m not doing events yet but if I do, I have all the knowledge I need from this book to do it. Everything you need to know from creating events, blogs, competitions, dealing with ads and more are in this book and it explains everything clearly and allows you to be able to do some of the more complex things on Facebook that will help you market yourself or your products. It is a valuable resource for anyone trying to market on Facebook.

10 people found this helpful

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  • Dom
  • 06-23-19

This book is awesome.

This book is awesome. I slanted such tremendous quantities of effective things from this book. Facebook Marketing is a stunning book to help comprehend the most outrageous point of confinement of the stage. The book goes into an inside and out diagram of how one can understand how to market to the correct gathering by seeing how to utilize the majority of the contraptions offered by Facebook. This book gives me an over the top number of standards about Facebook advancing. Eventually I can know such endless and traps about Facebook publicizing. I was truly shocked by seeing what number of basic proposals gathered in such a short book. Maker finished a sensational action. I'll undoubtedly recommend this book to my friends and family. Thanks to creator.

10 people found this helpful

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  • Todd
  • 06-23-19

good one

Facebook Marketing: Advertising Basics for Absolute Beginners to Win the Social Media Warfare is here to make matters uncomplicated for you. Every approach which has been mentioned in this book has been carefully laid out, with a step-by-step approach and explanation which will leave you with an even deeper understanding about why you’re doing what it is that you do on Facebook. Creating and spending money on Facebook advertising requires planning especially if you want it to be extremely successful. Having a plan of action will enable you to understand where you want to go with your ads. That is something you’ll need to have even before you begin diving into all the tips that you’re about to discover with this guidebook. The social media warfare cannot be won without a plan of action as a stepping stone. Especially this book is very helpful guide for beginners.

10 people found this helpful

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  • Hydra
  • 07-09-19

This book is worth substantially more than what I

This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light.
The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

9 people found this helpful

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  • Ethon Bonc
  • 06-24-19

Many businesses nowadays are using Facebook and ot

Many businesses nowadays are using Facebook and other social media platforms like Twitter, Instagram, YouTube and many more to advertise their company and their products. But sometimes they have wrong strategies in using these platforms. I find this book great in presenting the best tips to properly learn marketing with social media. Complete with essential info and useful techniques to make advertising more effective. Helpful indeed.

9 people found this helpful

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  • SEAWICK
  • 06-24-19

Hollister hits the ball out of the park with Faceb

Hollister hits the ball out of the park with Facebook Marketing, which clearly outlines strategies and suggestions as to how a person can use the social media platform to their financial advantage. Hollister not only provides suggestions for this purpose, but also highlights step-by-step instructions for how you can successfully establish a Facebook page for your business. This publication accentuates information that is helpful for both new and seasoned Facebook users alike: for example, how to locate and organize your photos. Moreover, Hollister provides modern techniques for how you can increase the size of your Facebook audience: for example, employing the ever-popular "hashtag." I appreciate Hollister's commitment to making this book accessible to all audiences and also well-researched. Similarly, Hollister makes it clear that it is possible for anyone to enjoy success with the tips provided in Facebook Marketing.

9 people found this helpful