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Facebook Marketing

Social Media Advertising Strategy Guide for Optimizing Facebook Page - Discover Best 2019 Money Making Strategies by Creating Trending Ads That Produce Results for Your Business
Narrated by: Bruce Enrietto
Length: 3 hrs and 1 min
5 out of 5 stars (127 ratings)

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Publisher's Summary

Do you want to spend less money on advertising to reach more of the right people? No matter what business you’re in, your target audience is on Facebook. There are 1.8 billion monthly users who you can monetize, if you know how. 

If you need a cost-effective way to advertise directly to your audience, and you want the right people who will click and buy from you, then you’ll be turning to Facebook. The advertising search features take out the guesswork when you’re sending out your campaign, so you can accurately send your message to the right people without wasting money on people who will never buy from you. Imagine being able to access a market that checks their Facebook account an average of eight times per day! What could you do with that type of influence? Inside Facebook Marketing, you will find out exactly how you can make a lot of money online, through passive income of attracting people to you.

In Facebook Marketing, you'll discover:

  • What the Facebook advertising platform has to offer your business and why you need to get on board right now!
  • All relevant Facebook marketing features including one that allow you to interact you’re your potential customers
  • How to open winning business page that’s easy to access, and fall in love with
  • How to leverage your Facebook ads manager to create highly optimized and profitable Facebook ad
  • How to create an effective customer avatar that will boost your conversion rates, and keep your ad costs low 
  • How to set up a highly converting sales funnel and much more! 
©2019 Stephen Burchard (P)2019 Stephen Burchard

What members say

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good one

Although I’m new to the idea of Facebook ads, this book came highly recommended and I appreciate the simplicity. I look forward to confidently applying the knowledge this book has taught me

15 of 15 people found this review helpful

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This is a perfect guide for Facebook ads.

This is a perfect guide for Facebook ads. If you want to get into Facebook ads but didn’t know where to start this is the perfect guide. Loved it!

15 of 15 people found this review helpful

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This book teaches you Facebook Advertising from be

This book teaches you Facebook Advertising from beginning to end. From how to set up your account to ad targeting strategies, this book gets you there! Highly recommend!

15 of 15 people found this review helpful

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Excellent book! Cleverly written, very well organi

Excellent book! Cleverly written, very well organized, and most importantly, easy to understand and follow. If you are like me and need some serious help with marketing on Facebook, get this book.

15 of 15 people found this review helpful

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Best book by YTD! Great read and easy to follow. I

Best book by YTD! Great read and easy to follow. I am on my second read of it just so I don't miss anything. You will probably find this book used in college/university format. Highly recommend!!

15 of 15 people found this review helpful

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A comprehensive and informative overview of curren

A comprehensive and informative overview of current Facebook advertising tactics. Full of useful and accessible information. This is the do-it-yourself guide to optimizing your advertising campaigns that everyone should have on their shelf.

15 of 15 people found this review helpful

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Both in depth and practical, this book provides a

Both in depth and practical, this book provides a solid foundation on how to launch and leverage Facebook Advertising.

15 of 15 people found this review helpful

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good one

Good book! I was very confused with FB advertising, but it explains everything step by step in an easy language. I recommend it, especially for every beginner, but not only.

15 of 15 people found this review helpful

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good one

Wow, I love this book! Super helpful when creating Facebook ads. I dabbled with ads before but didn't really know what I was doing so I picked this book and now feel like a rockstar. Very excited to build new ads! Thank you!!

15 of 15 people found this review helpful

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good one

This book provides a comprehensive, practical and clear overview of Facebook advertising. I took Brian's Facebook Advertising Bootcamp in August, and this book provides a perfect companion reference to that. Its step by step instructions give a solid foundation for an essential marketing skill.

15 of 15 people found this review helpful

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  • Bethany K Wheeler
  • 06-24-19

This is not the best book nor the worst book on Fa

This is not the best book nor the worst book on Facebook Marketing. I would say it's geared more toward absolute beginners on Facebook. I found the first five chapters to be very simplistic. When she got into the subjects of event creation and competitions in chapter six the subject matter became for advanced, however, there is a lot more information the author could have added to make these sections more helpful, such as in her section about using third-party apps for competitions on Facebook. She only says why they're beneficial, no explanation of where to find them or how to use them. There were other places in the book that I noted gaps that could have been filled in more. The book could also use a good proofreader. As an editor, I have a trained eye for book discrepancies. There are several missed periods, inconsistencies in the capitalization of subheadings, comma errors, and missed words. If you're not a grammar nerd, it probably won't bother you, but there are a couple of places near the end of the book you may have to read twice to get the sense of due to the missed periods. If you're new to using Facebook, especially for marketing purposes this is an okay book to start with. I would have rated five stars if it hadn't been for the large number of errors and the lacking content under certain subjects.

10 of 10 people found this review helpful

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  • Roberts
  • 06-24-19

This book is awesome.

This book is awesome. I slanted such tremendous quantities of effective things from this book. Facebook Marketing is a stunning book to help comprehend the most outrageous point of confinement of the stage. The book goes into an inside and out diagram of how one can understand how to market to the correct gathering by seeing how to utilize the majority of the contraptions offered by Facebook. This book gives me an over the top number of standards about Facebook advancing. Eventually I can know such endless and traps about Facebook publicizing. I was truly shocked by seeing what number of basic proposals gathered in such a short book. Maker finished a sensational action. I'll undoubtedly recommend this book to my friends and family. Thanks to creator.

10 of 10 people found this review helpful

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  • Jdk Harry
  • 06-24-19

Living in 21st century comes with 21st century mar

Living in 21st century comes with 21st century marketing. This book breaks down marketing in our digital age and describes in length how Facebook can be used for marketing. Hollister illustrates how to get the most out of using Facebook. She even gives a detailed step by step instruction on how to step up a Facebook page for your business. Going into that much detail shows true research on the topic. Hollister goes into depth about popular techniques used, strategizing posts, and how to get the most out of your audience. All the information in this book is extremely important to running a successful business in this day and age. If you’re going into marketing, you’ll want this book on your shelf!

10 of 10 people found this review helpful

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  • Harrison
  • 06-24-19

good one

This guide has helped me better understand how to use Facebook social network to promote products and build my own marketing plan in this network. I learned about popular applications for Facebook, received recommendations about attracting the target audience, received tools for working on Facebook, learned how to create my own business strategy, how to make high-quality advertising, and other chips to promote business on this platform. The author generously shares his experience in this book.

10 of 10 people found this review helpful

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  • Algerment
  • 06-24-19

Facebook marketing is an important book for anyone

Facebook marketing is an important book for anyone looking to market their business on the Facebook platform. This book will give you the essential information you need in order to prepare,plan and launch marketing campaigns on Facebook. Who doesn't need this help. I have learnt to generate more leads, find more and new customers which will definitely make me more sales. If you don't know how to set up a Facebook business page,don't worry,this book has got you covered with simple and easy steps to doing so. Social Media marketing is winning over traditional marketing in many ways and that is why I needed to learn more about marketing on Facebook. This book has really been helpful and I recommend it to every business person. Grab your copy now!

10 of 10 people found this review helpful

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  • Alex
  • 06-24-19

I have been trying to market some of my products o

I have been trying to market some of my products on Facebook for quite a while and have not been as successful as I would like to be. This book by Susan Hollister helped me to see things that I was doing wrong and gave me fantastic ideas on how to market my products much better and more effectively. So much so, I’ve seen a 10% increase in my sales in just 1 month of using her suggestions in this book. It tells you how to set up a business page on Facebook and includes things like how to navigate page manager menus and the most practical ways to display your cover photo and do posts, reviews and videos. I loved that it explained how to set it up for your posts to appear whenever you want them. If I want my post to go on my page 2 weeks from now, I can set it for that time and its automatic. The book explains keywords and how they work, as well as metatags and backlinking strategies that allow others to link to your page. It explains why your name is important especially when working with search engines. It goes into content and what you should do and what you should avoid. It explains strategies on increasing your audience and even the value of freebies to extend your reach. I found the part about dealing with advertising incredibly helpful including creating ads in using ad manager. The section on targeting helped me to narrow down my audience to those more likely to purchase my products. I’m not doing events yet but if I do, I have all the knowledge I need from this book to do it. Everything you need to know from creating events, blogs, competitions, dealing with ads and more are in this book and it explains everything clearly and allows you to be able to do some of the more complex things on Facebook that will help you market yourself or your products. It is a valuable resource for anyone trying to market on Facebook.

10 of 10 people found this review helpful

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  • Todd
  • 06-23-19

good one

Facebook Marketing: Advertising Basics for Absolute Beginners to Win the Social Media Warfare is here to make matters uncomplicated for you. Every approach which has been mentioned in this book has been carefully laid out, with a step-by-step approach and explanation which will leave you with an even deeper understanding about why you’re doing what it is that you do on Facebook. Creating and spending money on Facebook advertising requires planning especially if you want it to be extremely successful. Having a plan of action will enable you to understand where you want to go with your ads. That is something you’ll need to have even before you begin diving into all the tips that you’re about to discover with this guidebook. The social media warfare cannot be won without a plan of action as a stepping stone. Especially this book is very helpful guide for beginners.

10 of 10 people found this review helpful

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  • Hydra
  • 07-09-19

This book is worth substantially more than what I

This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light.
The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

9 of 9 people found this review helpful

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  • Frankline
  • 07-09-19

I have been thinking about opening my own small bu

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

9 of 9 people found this review helpful

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  • Honx
  • 06-24-19

This eBook on Facebook Marketing was easy to read,

This eBook on Facebook Marketing was easy to read, understand and begin implementing. Most folks that use Facebook for marketing purposes are barely scratching the surface in regard to all the tools that can be utilized. I very much appreciated Susan’s step-by-step set-up instructions for both the Facebook business page and marketing campaigns.
Get excited to learn how to create a profile that puts your “best face forward”, while including the right keywords and metatags to help drive the right kind of traffic to you! You will also take away an understanding of SEO, and how to use your linguistic skills to the best ability while maintaining quality content.
Susan gives a concise explanation as to how to effectively use the marketing tools within Facebook to measure your reach, which content is resonating with people, as well as ways to monitor your campaigns and their effectiveness.
I especially appreciated the focus on the audience (of the business), delivering valuable information and tailoring the inner workings around the customers (audience) and their needs. This is paramount as social media is pretty much providing a large scale "word of mouth" marketing platform with every bell and whistle imaginable.
If you currently have a business and are ready to start really using the resources available or are even pondering starting a business while using Facebook to market, then this eBook is a must read!

9 of 9 people found this review helpful