Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million

Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR

By: Cliff Lerner

Narrated by: Daniel Greenberg

Length: 5 hrs and 28 mins

Publisher's summary

Number One Best Seller in Five Startup & Entrepreneurship Categories
One of the "Best Startup Books of All Time", Benzinga.com
One of the "Top 5 Growth Hacking Book", Entrepreneur.com

Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.

The best seller combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively.

Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.

Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

You will learn how to:

• Ignite explosive growth by creating a remarkable product
• Identify the only three metrics that matter
• Explore valuable viral growth strategies
• Execute the genius media hacks that helped us acquire 100 million users
• Create a thriving culture with constant innovation

Praise:

"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." (Payal Kadakia, founder of ClassPass)

"Lessons for startups on growth, marketing, & innovation from one of the smartest founders I know." (Andrew Weinreich, Social Networking Pioneer)

©2017 Clifford Ventures Corp (P)2018 Clifford Ventures Corp

Critic reviews

"Brilliantly crafted Explosive Growth is essential reading for every entrepreneur and leader seeking innovative solutions for their industry." (Keri Douglas, 9MuseNews.com)

"This is a great book to read. Some of the business books are a bit of a chore to read, this was one that we looked forward to reading. It is painfully honest at times, and rather than falling for the hindsight bias, that if he is successful now then surely every decision he made before was awesome. Instead he looks hard at what he did, and did not do right. It makes for a much better, much more compelling read." (Simon Cocking, Irish Tech News)

Amazing book with no PR

This is pure gold.
No nonsense, just valuable insights one after another. But it’s really only for people that are doing, not just looking for a fun read.

Incredibly insightful and a very easy read.

A TIMELESS GEM!
I am an avid reader of marketing, leadership, self help and business oriented books. Explosive Growth not only covered well articulated aspects of all mentioned, but did so with experiences from his own life that helped paint a very clear picture of both his victories and defeats; steering me towards the former, while avoiding the latter. I would recommend this book to anyone ranging from newcomer status to the experienced CEO.

Great read

Narrator was great, and there was a lot of interesting, useful information. Definitely recommend reading, though paying $18 for the Audio book may be a bit of a stretch. $2 on Kindle is a much better price if you're into actual reading, as well.

Great primer on business strategy

This is a great book on the founding and growth of a new company. It's quite the journey, and I think it informs you of the risks and rewards of launching your own startup.

It was a great listen during my commute, and I look forward to applying these lessons in my own life.

I was given this free review copy audiobook at my request and have voluntarily left this review.

Good

I expected to learn more about the secret sauce... To me, this book is good, but not eye opening.

Lots of lessons and insider views. Worth it!

I have learned a lot from this book. I would say this is the most practical, engaging and worth it book that I havr listened to so far.

Author is super insightful

So fascinated to hear about his time in the online dating world. Is he single?

very interesting story

if you are into starting and running business, this book provides good insight and valuable lessons.

Great book. Informative. Loads of stories.

Great speaker. Great stories. Very few authors would give this much info in one book. I'm thoroughly impressed. The writer seems a upstanding entrepreneur. He gave credit where due. I like him even as a person.

Massively useful for entrepreneurs.

Massively useful for entrepreneurs, even if you aren't a tech company. The principles are on point.