Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)

Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker.

She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here.

The SEOchat reboot on LinkedIn Can be found here! https://www.linkedin.com/groups/17836011/

Jenny on LinkedIn: https://www.linkedin.com/in/jennyhalasz/

Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/

Chapters (auto-generated with Riverside)

00:00 Consulting Landscape and Personal Struggles

02:13 New Media Advisors: A Consultative Approach

05:16 The Agency vs. Consultant Dilemma

07:55 Navigating Client Acquisition Challenges

11:00 E-commerce Marketing Strategies

13:58 Understanding Entity Relationships in SEO

17:06 Budget Allocation for E-commerce and B2C Marketing

19:57 The Future of AI in Marketing

22:48 The Evolution of AI and Search Engines

26:09 The Role of Content Marketing in the AI Era

30:51 Understanding Zero Click Searches

34:09 Measuring SEO Success Beyond Clicks

38:58 Demystifying AI in Marketing

43:53 Debunking SEO Myths

45:21 The Risks of Using LLMS.txt

47:38 Content Optimization for AI and LLMs

50:22 Understanding Trustworthiness in AI

51:29 Holistic Topic Clustering in SEO

53:12 Integrating SEO with LLM Strategies

56:48 Client Relationships and Agency Dynamics

01:00:32 Navigating Industry Changes and AI Impact

01:03:17 The Commoditization of SEO and Its Challenges

Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.

Let's stop doing that - I wanted to talk to Nils Reimers, the inventor of "Sentence BERT" and an expert in LLMs, natural language processing and more to sort out truth from fiction.

LOTS covered in this episode!

Nils Bio (via Claude)

Nils Reimers is the inventor of Sentence BERT, the research breakthrough that made semantic search scalable and now underpins how companies like Google, Netflix, and OpenAI understand and retrieve information.

He currently works at Cohere, where he focuses on building large language models for enterprise use cases, including custom multilingual models for global companies like Fujitsu and LG.

Covered this episode! Chapters auto generated by Riverside:

00:00 The State of SEO in the Age of LLMs

12:08 Understanding BERT and Sentence BERT

21:41 SEO Strategies for the Future

28:42 Cohere and Multilingual Embeddings

34:14 Re-Rank Models and Their Impact

35:31 Balancing Speed and Quality in SEO

36:01 Optimizing Content for LLMs

39:32 Engagement vs. Directness in Content

40:30 The Evolution of SEO Practices

43:32 The Challenge of AI-Generated Content

46:51 The Role of Schema and Structured Data

48:37 Understanding LLMs.txt and Its Relevance

50:14 The Problem of Training Data Quality

52:40 The Potential of Video and Audio Sources

55:17 Strategic Shifts for Businesses in the AI Era

01:00:03 The Future of Jobs in an AI-Driven World

01:05:36 AI Tools and Their Impact on Work

Luca Cian is AI Strategy & Psychology Expert.

He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.

His speciality is decoding how humans interact with AI and what that means for business strategy.

Luca's findings on AI trust and consumer psychology have been featured in The New York Times, USA Today, PBS, The Washington Post, NPR, and Harvard Business Review.

Subscribe to 'Experts' anywhere by searching 'Experts on the Wire' (and exciting news, we'll be on YouTube soon! You can find the channel for now, and as soon as YouTube let's me the podcast will be available there).

Episode Chapters (autogenerated with Riverside)

• 00:00 The Rise of AI and Human Interaction
• 05:54 Defining AI: Perceptions and Misconceptions
• 11:53 Trusting AI: Psychological Insights and Barriers
• 17:48 Consumer Trust: Factors Influencing AI Acceptance
• 23:55 A-B Testing and Research Methodologies in AI
• 29:46 Future of AI: Personalities and Business Implications
• 36:09 Exploring AI in Consumer Research
• 36:53 Understanding the Word of Machine Effect
• 40:54 Trusting AI: Utilitarian vs. Hedonic Choices
• 42:52 AI in Content Creation: Balancing Transparency and Trust
• 48:54 Algorithmic Transference: The Impact of AI Failures
• 51:03 SEO Strategies in the Age of AI
• 51:58 The Future of Content: Human vs. AI Optimization
• 57:40 Value-Driven Brands in an AI World
• 01:00:52 The Future of Jobs in an AI-Driven Economy
• 01:04:55 Experiential Marketing: The Human Connection
• 01:09:47 AI Tools and Their Impact on Daily Life

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