S1E4 - Experiment and adapt with John Cicero

Episode Note

John Cicero, Vice President of Team Enterprises, discusses his experience in the hospitality industry and the work of his experiential marketing agency. He shares campaigns he has worked on, such as Casadores BarSpar and Havana Club's Amparo, and the impact of on-premise and off-premise marketing. He also discusses the challenges faced during the pandemic and the future of activations in the industry.

Takeaways

• Experiential marketing is a powerful tool for building brand affinity and engaging consumers.
• On-premise marketing plays a crucial role in shaping consumer preferences and driving off-premise sales.
• The pandemic has forced a shift to off-premise marketing and virtual experiences, but the industry is eager to return to in-person activations.
• Hospitality professionals looking to transition to related roles should keep an eye on emerging opportunities and stay open to new possibilities.
• The success of marketing campaigns depends on understanding consumer preferences and creating authentic experiences.

Timestamps

00:00 Introduction to Team Enterprises 07:33 Experiential Campaigns: Casadores BarSpar and Havana Club's Amparo 14:49 Balancing Creativity and Offending in Marketing 25:28 The Future of Activations in the Hospitality Industry 31:57 Last Day on Earth: Chosen Meal and Drink

To learn more about John: https://www.linkedin.com/in/jocicero/

To learn more about Team: https://www.teamenterprises.com/ https://www.facebook.com/TEAMenterprises/ https://www.instagram.com/team_enterprises/

Join us every Tuesday as we interview the best hospitality professionals from around the world to find out what they do, and how they succeed. FOLLOW US ON FACEBOOK: https://www.facebook.com/WiskApp/ FOLLOW US ON INSTAGRAM: https://www.instagram.com/wisk.ai/ FOLLOW US ON LINKEDIN: https://www.linkedin.com/company/wisk/