Executive Briefing

By: Ginger Graham

Narrated by: Ginger Graham

Length: 50 mins

Publisher's Summary

While much of the medical technology industry is focused on providing patient-friendly procedures, well informed providers, and more involved consumers, new technology is often viewed as harder to use, potentially more risky, and certainly more costly. How do we bring healthcare delivery into the 21st century with hospitals, provider networks, payors and regulators slowing or blocking access to new technology rather than facilitating its acceptance? Innovation of products, services, delivery and payment schemes must occur if we are to supply the aging world with the tools and information necessary for longer, healthier, and more productive lives. Graham presents her ideas for innovation, public policy, and political environment that support invention and rapid product introduction.

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