Everything You Need to Know About Client Acquisition Costs (CAC) With Michael Kitces
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Everything You Need to Know About Client Acquisition Costs (CAC) With Michael Kitces
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Do you want to look "over the shoulder" of some of the top financial advisors to see exactly what successful marketing looks like?
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Just successful advisory firms taking you behind the scenes and showing exactly what they're doing to reach & help more people.
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Today I'm joined by the one and only Michael Kitces.
Yes, he's widely known for his nerdy financial planning skills...
...but he's also a sneaky good marketer. 🤫
And today he's joining us to dive into a marketing topic we don't talk about enough -- Client Acquisition Cost (CAC).
Specifically, we cover three BIG things in this episode:
- Why knowing your CAC is critical to marketing success + how to calculate it
- Where the Lifetime Client Value (LCV) metric fits into the equation
- What's working right now in advisor marketing, what isn't working, and why
If you're a financial advisor who wants to make more informed decisions about how + where to spend your marketing dollars, this episode is for you.