• Episode 68: Jack Shepherd – Co-Founder, The Social Shepherd

  • Oct 13 2022
  • Duración: 35 m
  • Podcast

Episode 68: Jack Shepherd – Co-Founder, The Social Shepherd

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  • Resumen

  • Our 68th guest is Jack Shepherd, Co-Founder at The Social Shepherd.

    Owen and Jack have an in-depth discussion around ‘demand capture’ and ‘demand creation’.

    Including:
    – Definition of the terms ‘Demand Capture’ and ‘Demand Creation’
    – The main differences between the two tactics
    – When you should focus on one over the other, and when to leverage both
    – Difference in quality of opportunities and how they behave when coming from capture vs creation
    – Insight into The Social Shepherd’s marketing strategy in the early days
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