Ephemeral Content and interview with The UPS Store Franchisee, Joe Ferrari

This week Laura and Rebecca are joined by UPS store franchisee Joe Ferrari.  He discusses the challenges he faces in his business when it comes to staying active on social media and reaching and acquiring new customers. Also, the ladies get into a discussion all about ephemeral content covering what exactly it is, why it's important and how it can often feel hard to keep people's attention no matter how long the post lasts.

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