Ep.25 - Content Is King, But Experience Has To Be The Queen ft. Gordon Stake, Managing Partner @ Event Marketing Partners

How do you drive sponsor and exhibitor engagement online? Can you build a business model for virtual only events?

This week I am so excited to be joined by Gordon Stake, Managing Partner @ Event Marketing Partners. Gordon shares his insights from first hand managing key virtual experiences, and shares his thoughts on how our industry will evolve as a whole.

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@1:10 - Speaking at Virtual Events & Better Connecting with Audiences

@4:00 Taking a More Strategic Approach to Virtual Experiences

@7:30 - How to Enhance Exhibitor Reactions & New Ideas to Test

@12:30 - Media Company Investment to the Space

@15:10 - How will the Industry Evolve

@16:50 - Is Content King

@20:30 - How to Build a Business Model for Virtual

@22:00 Hyper Targeting Audiences

@25:00 - Final 4