Ep. 31: "The Brand Gap" Key Strategic Takeaways That'll Make or Break Your Brand
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Ep. 31: "The Brand Gap" Key Strategic Takeaways That'll Make or Break Your Brand
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Marty Neumeier's "The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" is one of the renowned books in branding. In this MarkeThoughts episode, I shared some of my favorite quotes from the book and discussed why these ideas are principles that set brilliant brands apart from mediocre ones. After this episode, you should be able to identify your own brand gaps and address what you can improve on.
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