• Enrollment Insights Podcast

  • By: Niche.com
  • Podcast
  • Summary

  • The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely. To summarize: I want to talk about the tangents: ideas that seem outside of current feasibility and spark new ways of looking at data and strategy development. All episodes and resources are available at niche.bz/podcast
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Episodes
  • May 16 2022
    In this episode, you will hear from Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan started out with a couple of years on the undergrad side of the house before moving over to graduate recruitment. In a national light, Ryan is also on the board of NAGAP, the leading organization for graduate enrollment management professionals. 00:54 - What Ryan has tried that didn't work, and what he learned 3:38 - The flexibility and adaptability of grad staff 6:44 - How Ryan brainstorms and brings new ideas into his work 11:35 - Changing interests in grad programs 14:17 - Translating the language for students and ensuring understanding 16:12 - Changing student behaviors to inquire and ask questions 18:44 - "The first question a student asks is usually not the one they want to ask." 20:37 - Adapting to meet students rather than assuming they know our processes and making outreach open, vulnerable, and honest 25:29 - Managing the long search cycle for grad programs 27:24 - Earning attention and generating inquiries 34:06 - Serving career changers and transitional students 39:43 - Promoting what matters when students care more about the program than the institution 45:03 - Big takeaways and trends from the NAGAP Conference Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
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    54 mins
  • Apr 28 2022
    This is a podcast version of a Niche and Tudor Collegiate Strategies webinar digging into some of the results of the 2022 Survey of Juniors Searching for College. Will Patch and Jeremy Tiers discuss the results and answer audience questions. Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
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    1 hr and 20 mins
  • Apr 27 2022
    In this episode, you will hear from Kate Crowder and Tyler Hill. Kate is a public relations professional and veteran educator who has worked in the Germantown Municipal School District in Tennessee, for the past 15 years. She is passionate about delivering communications-focused professional development to school-level staff members and providing teachers with tools to further the brand of the district. Kate currently serves as the President of TNSPRA where she hopes to provide a renewed focus on professional development and connectivity between her members and neighboring SPRAs. The longtime Memphian and mother of three is frequently found on the stage as a musician, actor, or director when not fulfilling her role in school communications. Tyler is the Director of Communications and Planning for Arlington Community Schools, located outside Memphis, Tennessee. School PR is not his first career. Tyler graduated from The University of Southern Mississippi with a degree in broadcast journalism and spent six years working as an on-air morning news anchor and reporter. As an award-winning journalist, Tyler’s passion was rooted in storytelling that spoke to the heart, and he has carried that same mentality to School PR. Tyler is the Past-President of TNSPRA. :33 - Meet Kate and Tyler 2:25 - Something Kate and Tyler tried that didn't work and what they learned 4:08 - How Kate and Tyler brainstorm and bring new ideas into their work 6:28 - How Kate's teaching background and Tyler's journalism background influence their work in school PR 11:03 - What inspired Kate and Tyler to cover this topic 14:00 - Building a "brand army" in your district 18:40 - Engaging people outside of your office is a small budget...or none at all 22:22 - Ways to recognize members of your brand army 25:50 - Getting your brand army ready to mobilize 36:30 - Helping teachers and staff understand what makes a good story 43:33 - Handling the "Why should I care about marketing?" question 49:55 - Where to connect with Kate and Tyler and learn more Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
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    52 mins

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