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Engineering Reverse Innovations

Narrated by: Todd Mundt
Length: 31 mins
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Publisher's Summary

Slowly but steadily, it’s dawning on Western multinationals that it may be a good idea to design products and services in developing economies and, after adding some global tweaks, export them to developed countries.
©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.

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