Ending The War Between Sales and Marketing (Harvard Business Review)

Length: 32 mins
4.0 out of 5 stars (23 ratings)

Audible Premium Plus

$14.95 a month

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $1.95

Buy for $1.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic - too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future. In short, each group undervalues the other's contributions. Both stumble (and organizational performance suffers) when they are out of sync. Yet, few firms seem to make serious overtures toward analyzing and enhancing the relationship between these two critical functions.

- From the July/August 2006 special Sales issue of Harvard Business Review.

Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.
©2006 by the President and Fellows of Harvard College, All Rights Reserved (P)2006 Audible Inc.

What listeners say about Ending The War Between Sales and Marketing (Harvard Business Review)

Average Customer Ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    4
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    3
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.