Elevate and Dominate

21 Ways to Win On and Off the Field

By: Deion Sanders, Don Yaeger, John C. Maxwell - foreword

Narrated by: Deion Sanders

Instant New York Times Bestseller

Deion “Coach Prime” Sanders is one of the greatest motivators and inspirational leaders of all time—on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives.

A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it’s dealing with intense pressure, using the competition to his advantage, or navigating personal challenges—both physical and emotional—Sanders has conquered it all by applying the hard-earned principles he’s learned throughout his life and career.

The twenty-one inspirational ways to win here are based on the motivational stories and experiences of Sanders’s incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children.

His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. Through his unique and powerful lens, Coach Prime provides the direction, motivation, and action required for anyone to dominate and win at life.©2024 Deion Sanders (P)2024 Simon & Schuster Audio

Coach Prime is Truly an Inspiration and Im not talking about his athletic ability!

I have been following Prime since his flashy NFL days and I was thrilled when he took over Colorado’s Program. What I did not understand or expect is who he is as a man and as a fellow human being. I could not stop listening to his book because i wanted to learn absolutely everything about how he thinks about things and approaches life and elevates those around him. As the owner of a small business I honestly feel empowered after listening with a new attitude and tools to help others succeed and reach their dreams. Thank you!

How he took his time to explain the different things that happened in his life

I'm 38 about to be 39 soon and this book is everything that I could ever ask for this book should be on top of the list excellent details WTG Coach Prime

Deion is spitting straight fire with this one

As a successful intrapreneur, I can tell you Deion Sanders packed so much success advice in this book it’s unbelievable. This is definitely going in my team must give list asap. This book has so much valuable information that it kept me wanting to listen to more and more. Thank you Deion and God bless!

The book I didn’t see coming

I just shared this book with my entire business team, and my sons. This book in my view is a roadmap to success and more importantly how to thrive in this world and remain grounded. One of the most powerful, naked insight behind the curtain I’ve read. Coach Prime lays it all out raw for anyone to follow daily. Thanks for this one coach!

You ready to light this world on fire?! Read this book!

If you're a Coach ... you need to read this!
if you're an Athlete.. you need to read this!
if you're not sure what you're doing... you need to read this!
This book is everything you're looking for and more!

A New View

I can now say that I am a fan now. That wasn't the case prior to listening to Mr. Sanders.

He did a great job giving us in sights into his life and share some fundamentals and encouragement to survive and succeed in life.

the author was the narrator

I loved it. very inspirational and motivational. I felt like he was talking to me personally one-on-one

A must read for anyone who wants to succeed in life

Thank you Neon Deion for personally narrating this book. I loved every chapter. I may not be his target audience, but I will read read this book again in the future because of the helpful knowledge. Love how he ended his book with how his faith changed everything. It’s incredible how much this man has experienced and been successful with.

Take aways at the end

He lives what he preaches. Great book. Great lessons. If people could see the truth about him instead of what the media portrays him as.

Coach Prime keeps it real on ALL aspects of life!

I liked how he was vulnerable in sharing his life's experiences and still gave glory to God! He has truly been a Blessing in writing this book.