![El arte de la guerra aplicado a los negocios [The Art of War Applied to Business] Audiobook By Edward Ficher cover art](https://m.media-amazon.com/images/I/51cmprFES8L._SL500_.jpg)
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El arte de la guerra aplicado a los negocios [The Art of War Applied to Business]
- Apuntes estratégicos para una empresa exitosa
- Narrated by: Jorge Gomez Cabrera
- Length: 2 hrs and 51 mins
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El arte de la guerra aplicado a los negocios [The Art of War Applied to Business]
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Publisher's summary
Edward Ficher, el autor del best seller 7 Claves para Ser Feliz, nos acerca su versión de El Arte de la Guerra de Sun Tzu, con sus comentarios y sus anotaciones. Un texto de 2.500 años de antigüedad, más actual que nunca.
Las tácticas bélicas explicadas a través de bellas metáforas y ejemplos eficaces, se convierten en un vigoroso documento de estrategia comercial y filosofía empresarial. Una mirada original que aporta soluciones éticas, métodos posibles, y mecanismos eficaces para alcanzar el éxito.
Please note: This audiobook is in Spanish.
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What listeners say about El arte de la guerra aplicado a los negocios [The Art of War Applied to Business]
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 12-26-18
Buen libro enfocado a negocios!
tiene muchas reflexiones tácticas para el manejo de un negocio y la implementación de estrategias.
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Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 06-01-20
sorprendente
me parece muy acertada, la comparación, ya que prácticamente mantenerse en el negocio es una guerra y muchas veces una guerra desigual e injusta, lo fácil es conocer los métodos, lo difícil aplicarlos
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Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story3 out of 5 stars
- Dario Fernando Escobar R.
- 01-13-18
Medianamente útil
Would you recommend this audiobook to a friend? If so, why?
Para aquellos interesados en la administración de empresas y la zona comercial, puede encontrar este libro medianamente interesante. No entrega tácticas ni estrategias, solamente presenta "traducciones" entre la zona de guerra y la guerra entre compañías.
What was the most interesting aspect of this story? The least interesting?
Las analogías entre campos de batallas y estrategias y ventajas y desventajas hacen una buena extrapolación con el mundo empresarial y deja algunos elementos para pensar.
Was this a book you wanted to listen to all in one sitting?
Se puede escuchar el libro en poco tiempo y no es complejo de seguir.
Any additional comments?
Medianamente útil para temas de administración, siempre y cuando se tenga fundamentos y conocimientos de administración y mercadeo que puedan llevarme de la filosofía a la realidad. De lo contrario, puede ser decepcionante para algunos.
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1 person found this helpful
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Overall2 out of 5 stars
-
Performance4 out of 5 stars
-
Story3 out of 5 stars
- Agustin Bravo
- 01-02-23
No ayuda realmente a saber aplicarlo
La metáfora es buena. Al mismo tiempo, me parece que las conclusiones son demasiado obvias y generales. Cosas como “la empresa debe conocer el mercado para prevalecer y salir victoriosa” o “debe tener productos adecuados para el mercado que quiere retener”, no me parece que ayuden a saber cómo implementar y aterrizar el principio.
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