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Publisher's Summary

Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it is better to have a starting point before you test. So this starting point is the essence of this book. The tips expressed here have been generally time tested and known to be effective.

©2016 Anthony Ekanem (P)2016 Anthony Ekanem

What members say

Average Customer Ratings

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  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    3 out of 5 stars

Meh

Basics of copywriting, yes, but not good for audiobook format. Not very interestingly presented. This verbal performance was lackluster at best. I think you're better off listening to interviews with Bob Bly and other copywriters and entrepreneurs for inspiration.

2 of 2 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

It's okay. Not too advanced. Some good parts.

I work in copywriting and this piece is really not that advanced.

I was personally hoping for more depth. I just bought a bunch of these books on copy writing and this was was okay.

If you're seriously a beginner, this will help. Most of the tips for me were generally high level and relatively known.

I liked that there were many examples in some parts.

It would have been good to have a bit more detail and if possible, some processes, related to implementation of specific methods recommended.

I personally did not enjoy the narration. It was really really soft, makes it a bit tough to listen to.