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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About It

Narrated by: Richard Anthony Bath
Length: 7 hrs and 1 min
Categories: Business, Marketing
5 out of 5 stars (1 rating)

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Publisher's Summary

For those running e-commerce websites, there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping listeners to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics, and persuasion to offer a straightforward and detailed five-step methodology of how to use the tools and techniques of conversion rate optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help listeners to be well-informed and confident to make the right choices.

Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce program, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the chief digital officer, head of online sales or e-commerce, or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

©2017 Dan Croxen-John and Johann Van Tonder (P)2018 Dan Croxen-John and Johann Van Tonder

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  • Thomas Brown
  • 05-21-19

Very badly recorded but great information.

Working in eCommerce myself I jump at any chance to learn more about my industry. The audio is very badly recorded and quite painful to listen to, but if you can put up with that you can gain some great insights from this audio book.