Dov Seidman joins us on Edgewise to discuss his book How: Why How We Do Anything Means Everything. Dov states that "we live in a world where what we do matters, but it doesn't matter as much as how we do what we do"; we are in a new era of behavior where our actions can affect so much more in ways they never could in the past. This is especially important to acknowledge as behavior has become the greatest source of our competitive advantage. Dov describes what he calls the "how principles" and why these values guide our behavior. He will explain his solution for making jobs more interesting, inspiring and satisfying using such examples as Southwest Airlines.
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