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Publisher's Summary

Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake.

With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired - our evolutionary origins, our perceptions of threats, our cognitive blind spots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.

©2014 George Marshall (P)2014 Audible Inc.

What members say

Average Customer Ratings

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Extremely creative and thought-provoking

This is not your typical book about climate change. It is about how our psychological, cognitive and social nature as human beings deals and can deal with a phenomenon such as climate change. A very useful complement to Naomi Klein's This changes everything. The narration is intelligent and engaging.

4 of 4 people found this review helpful

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Long overdue

I've been following this area of thinking for a while and not till now have I come across such an insightful perspective that looks at this issue from angles and gets at the nub of it. Well done and I hope those in policy get exposed to it.

1 of 1 people found this review helpful

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Book makes a difference!

Since 1994, I have experienced "Why the heck are we not jumping up and down with our pants on fire about climate change at this exact moment of now." This book explains why in that as biological human animals, we are hard wired to eat now, be comfortable now, and only worry about catastrophe that may or may not happen in 10 years. With this new awareness that I am an animal, I am reducing my carbon footprint at a faster rate. This was only one facet of greatness of the book. Totally great book.

1 of 1 people found this review helpful

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Amazing insights into communication and survival

Marshall does a stellar job of illustrating the difficulty of effectively communicating the criticality of global warming. He gets into all the inappropriate and ineffective framings, policies, and contrary forces at work to deride and derail effective action.

The psychologies of denial and avoidance are thoroughly discussed as well as the difficulty in addressing this mega complex problem. I found myself constantly challenged and scratching my head but by the end realized why we've failed to date and the importance of framing the issues farm better if we're to survive.

This is a great book. I spend my life communicating about these issues and more better understand that framing is everything and we've been out gunned by the dirty energy companies at every turn... But this can... NO! This Needs to be corrected immediately if we're to jabbering a livable place to live going forward.

Anyone active or interested in climate, the future, how to create a better world should listen/read this book... Ultimately we want to bring people together in a tsunami of change... This will help get us there.

1 of 1 people found this review helpful

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should be read by All Humans, no matter what they

should be read by All Humans no matter what they think about climate change. if you already care about climate change this will tell you how to talk with others about it more effectively, especially those who don't agree with you.
if you don't care about climate change or don't believe in it, please first read the last chapter.

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Good review of the subject

Good review of all the points of view on climate change and why communication is so difficult. No easy answers to effective communication and action are offered, nor should they be. However, it does offer a lot of insight that can be useful to those interested. Recommended.

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Insightful and inspiring

Have been involved in the movement to achieve a sustainable future for quite some time and practically every chapter of this book has given me things to consider that I have done wrong, failed to do and fortunately: can do better! If you too feel concerned and are failing to even get your immediate environment to share your concerns and desire for action: this book will certainly help you understand why that is and what you could do differently.

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Bystander Effect

There are many good lessons to take from this book.
I always asked myself why so many people that I know, do nothing to contribute to a carbon free society, despite believing that climate change is really happening and humans activities are the main reason of that.

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A must read for environmentalists AND deniers

Become more aware how our brains are wired around this crucial subject. Both supporters of climate action and deniers would benefit from being aware of built in biases that could compromise our thinking and then our behavior.

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Great book!

An amazing book, very well written with life changing information. A book that must be read by everyone...now!Thank you, George.

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  • Lord Peridot
  • 01-06-18

Psychological study of Climate Denial

Interesting, well researched book with some good ideas in it. But its tedious at times, perhaps repetitive. The author is a bit apologetic and pessimistic. He seems to ignore the basic issue that the public have been hoodwinked by the fossil fuel lobby into thinking that climate change is not the critical, urgent issue that it is. And to overlook the basic fact that it is political leadership that is really needed here. Well written and read and if you can stay the distance there are some useful ideas here.

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  • CasualFriday
  • 07-07-17

Great book.

Very good book which is required reading for all but I did find the narrator hard to listen to so I would have prepared to perhaps have read this book and not listened to it.

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  • Viivi
  • 09-06-16

Extremely interesting and well narrated

The narration was excellent and very engaging and the book itself was interesting and well written.

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  • Amazon Customer
  • 07-29-16

Wonderful voice

The narration is brilliantly smooth, and the content is wholly intriguing and thought-provoking. I would highly recommend this to anyone, especially if you like psychology, climate science, and fresh ideas

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  • Gerard
  • 05-22-15

Fresh approach to the climate thing

If you could sum up Don't Even Think About It in three words, what would they be?

Useful challenge to the way I previously thought about how to approach the climate change discussion.

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  • Kindle Customer
  • 08-31-17

Eye opening

An extremely interesting book about the thought processes behind environmental and social action. Would highly recommend.

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  • Linda M. Cockburn
  • 04-17-17

Exceptionally written and researched.

Overwhelming the ways we can refute climate change. But written with humour and ultimately providing ways to navigate the rocky human psyche.

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  • Mel
  • 12-01-16

A must read.

In years to come, this book might explain to our children and grandchildren why we did or did not act on the threat of climate change.