In this episode, we talk about getting the most value from your content strategy.

00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There
00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav
00:06:16 - Plan a Variety of Content Formats: Blog Posts, Ebooks, Infographics
00:08:15 - Plan a Variety of Content Formats: Videos and Podcasts
00:12:54 - Support Your Sales and Customer Nurture Programs with Your Content

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In this episode, we talk about how to think about SEO services and pricing.

00:00:58 - Determine How Results Will Be Judged Before Starting
00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do
00:06:54 - Understand How Long It Takes for SEO to Gain Traction
00:09:53 - Understand Who Will Be Your Point of Contact with Your Agency
00:11:50 - Understand the Short and Long Term Value of Content and SEO Work

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In this episode, we talk about anticipating SEO problems before they happen.

00:00:44 - Maintain Documentation of Hosting Locations
00:03:17 - Plan Workflows of New Content, Site Updates, and Changes
00:05:53 - Redesign Your Website Every Two Years for SEO Purposes
00:09:48 - Plan for Rankings to Drop with a New Site Launch
00:12:42 - Plan to Test Page Speed with New Add-Ons and Plug-Ins

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://craftcms.com/