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Publisher's Summary

Disruptive innovation is a popular and powerful concept in the business world - and one that any businesspeople should become familiar with if they intend to stay at the forefront of their industries. This book offers a detailed discussion of disruptive innovation - what it is, how the term evolved, who created it, and why some people disagree with the theory.

This book contains:

  • What is disruptive innovation?
  • Disruptive innovation: history of a concept
  • Innovators dilemma
  • Everyday examples
  • What disruptive innovation means for a business

©2015 Can Akdeniz (P)2015 Can Akdeniz

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