In this episode of the SHIFT Podcast, Blake Mallen sits down with Kendall Weldon to unpack what actually builds real momentum in direct selling. Kendall shares why belief, simplicity and duplication are non-negotiable for sustainable growth.

In this episode, you will learn:

· Why duplication is the true measure of success in direct selling

· How to lead through different seasons of life without losing consistency

· Why real relationships still outperform social media alone

Join Blake Mallen as he sits down with Christa Crawford, the #1 global income earner at her company, whose organization spans multiple countries. Christa shares her remarkable journey from food stamps and a struggling custom furniture business to building one of the most successful organizations in direct selling—all while staying grounded in purpose, authenticity and unwavering belief.

In this episode, you will learn:

● How to transform limiting beliefs into unstoppable momentum

● Why showing up as your authentic self is your greatest competitive advantage

● The mindset shifts that turn obstacles into opportunities for growth

● How to build a purpose-driven business that attracts true believers

In this inspiring episode of SHIFT, host Blake Mallen sits down with Emily Ford—entrepreneur, speaker and brand builder—to talk about reinvention, personal branding and rediscovering purpose after the "messy middle." Emily shares her journey from early success in direct selling to rebuilding her business and identity with authenticity, resilience and faith.

Learn how she turned pain into purpose, mastered the art of personal brand storytelling and built a thriving community that values people over perfection.

In this episode, you will learn:

• How to turn your "messy middle" into a season of personal and professional growth
• Why your personal brand is your most powerful business asset
• How to build trust online by showing the real—not perfect—version of you
• The difference between building a following and building a community