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Digital-Physical Mashups (Harvard Business Review)

Narrated by: Todd Mundt
Length: 30 mins
Categories: Business, Career Skills
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Publisher's Summary

Darrell K. Rigby, a partner in the Boston office of Bain & Company, writes about how consumers see the real and virtual world as one – and so should your company.

This article was first published in the September 2014 issue of Harvard Business Review.

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©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.

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