• Summary

  • Digital Marketing Happy Hour is a podcast about marketing, technology, and life. Marketing is a passion for hosts Chris Casale and Ryan Smith, and they're driven by the goal of helping your business achieve results so you can reach your goals. Listen to a happy hour conversation between 2 digital marketers discussing today's: 🍻Digital marketing problems 🍻Provide solutions 🍻Offer tips and guides Let's celebrate happy hour together. 😀 Listen with your favorite beverage in-hand! Join us for a journey through all things marketing, including content marketing, digital marketing strategy, marketing technology, SEO, data analytics and much, much more! New episodes weekly!
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  • May 20 2021
    Why is data integration the cornerstone of marketing operations? What are the three steps to managing your data integration and the six primary data integration techniques? In this episode, Chris and Ryan continue the discussion around marketing operations with a focus on the types of data integrations and how to properly manage your data so you can gain business intelligence and improve decision making.
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    41 mins
  • May 18 2021
    TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; Yelp announces Custom Location Targeting and more features to expand reach for local businesses; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 17, 2021.
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    17 mins
  • May 6 2021
    What is Marketing Operations (MarOps)? Is it important to have a plan for marketing operations even if you're still a startup or SMB? In this episode, Chris and Ryan explain why marketing operations is important to maintaining business efficiencies and breaking down silos, and offer five steps on how to create a marketing operations strategy.
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    30 mins

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