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Publisher's Summary

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world - and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: It is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! With clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: It is a call to action, enlisting listeners in their own journey of self-discovery.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Beau Lotto (P)2017 Hachette Audio

Critic Reviews

"Beau Lotto engages us with a host of philosophical ideas and brain-changing experiences to explore why we see what we see and how we create. Deviate is beautifully written - giving us a truly novel, playful, and sophisticated window into the nature of human perception and innovation." (Helen Fisher, senior research fellow at the Kinsey Institute and author of Why We Love: The Nature and Chemistry of Romantic Love)
"In a brilliant and skillful way, Beau Lotto pulls the rug from under our naive view of reality - bit by bit. In reading this book, we discover how our conventional way of seeing, of perceiving reality, is incomplete and illusory. He begins to dismantle this illusion by showing us why we see the world the way we do, and in doing so he opens the curtain to a new beginning, a new beginning of seeing past our individual interpretation of reality, to recognize that others may surely have a different interpretation. In daring us to deviate Lotto encourages us to discover that compassion has a root that can be revealed through scientific insights." (Peter Baumann, founder of Tangerine Dream)
" Deviate by Beau Lotto promises to be a groundbreaking book that will be as entertaining as it is provocative. As human beings, we don't live in the world directly: we perceive and conceive it through many filters. What we do perceive is refracted through our own interests, dispositions, and cultures, and by the context in which we experience it. Deviate analyses and illustrates these processes with the precision and vitality that is the hallmark of Beau Lotto's work as a scientist and as a presenter. Among the libraries of quick fixes and formulaic programs, the need is growing too for well-grounded insights and tested strategies that reach to the roots of human understanding. Deviate is uniquely placed to meet this need. Given Beau Lotto's unique expertise and popularity, it will have a wide and enthusiastic audience." (Sir Kenneth Robinson, former director of the Arts in Schools Project and author of The Element: How Finding Your Passion Changes Everything)

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What members say

Average Customer Ratings

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Phenomenal

I feel this book is a must read for anybody searching for a modicum of self-development. I am utterly blown away by the ideas presented here and am ecstatic to try and start implementing them into my everyday life.

My only critique is of the sound mixing of the audio. The bass seemed to be overwhelming and at times, the audio was difficult to understand clearly.

Please consider reading this book.

74 of 80 people found this review helpful

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The reading was awful to the point of detraction.

The whole book was weak and almost all points were redundant, boring, and 'no-duh". Writing was tangential, inconsistent. The awful reading with mispronounced words, incorrect stresses on sentence parts, re-reading of erred-upon-words, stuttering, and odd pauses made this too wretched to finish. Geebus. Blegh.

6 of 6 people found this review helpful

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Wonderful

Thoroughly enjoyed this book. Had a great balance of information and inspiration. Great personality too!

25 of 30 people found this review helpful

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Fatal narration

The mind cannot absorb an audio book that the ear cannot endure. Gat a professional. Your voice is weak. Your writing is wasted.

7 of 8 people found this review helpful

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A Comprehensive Review of Nuroscience Discoveries

If you have read widely in the neuroscience literature of the last 30 years, then you will find this to be a comprehensive overview of the findings. It also has many useful suggestions as how to utilize these discoveries to enhance your creativity and cognitive abilities.

If you are unfamiliar with modern neuroscience then this book might be somewhat shocking, since the "common sense" views about perception are nothing like the actual methods of perception used by our brains.

To those concerned about the readers accent, I did not find it to be difficult to get used to. Dr. Lotto has a slight Irish accent (to my ear) and if you listen to at least to the middle of the book you will learn how to reframe the annoyance of the perceived accent into a non-issue.

3 of 3 people found this review helpful

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Excellent book. Critical concept.

Important & thought-provoking book. Well written. Well read. Great mix of science, psychology & tangible takeaways.

3 of 3 people found this review helpful

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  • DJ
  • 08-28-17

Interesting.

I enjoyed hearing the views of a neuroscientist, and his struggles and deviations. It helped explain the balance between efficiency and creativity

27 of 33 people found this review helpful

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This book will not set the world on fire.

There are some interesting thoughts here, but I’m not anywhere near “transformed” as some claim to be, according to the author. Anyone studying the deepest workings of the mind may find this book informative. Some people under 50 may find new views here. Maybe I have lived too long, and have had time to figure most of this stuff out for myself, but I didn’t really feel much in the way of enlightenment.

22 of 27 people found this review helpful

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Not Every One Can Narrate

The narrator’s voice that’s a rumbly quality that makes him hard to understand. Then he talks just a bit too fast. I can only get about a third of what he says.

Not happy about this purchase.

18 of 22 people found this review helpful

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An enormous disappointment

If the content were useful or engaging, I wouldn't mind the narrator's peculiar accent. He says pro-cess, cone-clusion...every "o" word has a long "o". Again if I liked the book I wouldn't care, but since I hate it, the long "o"s just become pretentious and weird. For an author who's obviously educated and sophisticated, he is disturbingly blasé about the removal of rats' brains, and the antagonization of kittens. So seemingly civilized, but not so much when it comes to our nonhuman friends.

The book, for me, was painful and tedious to listen to. Hours of just naively waiting for some profound revelatory insight....that just never comes. Yes, we all perceive things differently...so? Who doesn't know this. Perhaps a different arrangement of the information presented could have yielded an interesting result.? We'll never know. I just kept listening ...and listening, waiting for something that would justify the time I'd already invested ... nope. Nothin'. If I can muster the patience to listen to more, and something of relevance is discovered, I will revise my review.

15 of 19 people found this review helpful