Destination Marketing Podcast

By: Relic Agency
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  • Summary

  • The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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Episodes
  • 339: Targeting Niche Sporting Events with Nathaniel Sweetman

    339: Targeting Niche Sporting Events with Nathaniel Sweetman
    Sep 17 2024
    In this episode, Adam is joined by Nathaniel Sweetman, Sports Marketing Coordinator for Visit Sarasota County. Nathaniel shares his journey into sports marketing, emphasizing the importance of storytelling and community engagement. He discusses Sarasota's unique facilities, strategies for attracting niche events, and the economic impact of sports tourism. The episode highlights the role of personalized PR strategies and the power of compelling narratives in enhancing event visibility and fostering local support. “Try and tell the stories. I think sometimes some of our sporting events have some really cool, unique ties to them. You can come in and bring in 150 events and again, if not many people are aware of it or your stakeholders aren't even aware of it, it's not going to mean much at the end of the day.” -Nathaniel Sweetman If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    30 mins
  • 338: How To Win The Board Back with Bill Geist

    338: How To Win The Board Back with Bill Geist
    Sep 10 2024
    In this episode, Adam Stoker and guest Bill Geist discuss a critical issue facing destination marketing organizations: a growing disconnect between boards, CEOs, and political stakeholders. They discuss the misalignment between boards and destinations, the impact of COVID-19 on the industry, and the importance of effective board orientation. Bill emphasizes a need for better communication, storytelling, and proactive strategies to foster understanding and support within DMOs. “You cannot explain what it is we do to somebody over lunch, there's just not enough time and it isn't professional. Orientation should be an all-hands-on-deck, 2 to 3 hour immersion in what we do because what we do, almost nobody out there understands.” -Bill Geist If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    36 mins
  • 337: Navigating New Trails with Mark Marsiglio

    337: Navigating New Trails with Mark Marsiglio
    Sep 3 2024
    In this episode, Adam sits down with Mark Marsiglio, President and CEO of Trail Pilot, to talk about the synergy between tourism and mountain biking. Mark discusses his background, the creation of the Trail Pilot app, and its role in enhancing the mountain biking experience through guided audio tours. Mark emphasizes the importance of targeting niche markets, such as mountain bikers, as they can be a valuable persona in a comprehensive destination marketing strategy. Trail Pilot If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    30 mins
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