What does it mean to shape culture through design?

For Peter Saville CBE, one of the most influential designers of our time, it has always been about perception. From his early work at Factory Records, crafting the visual identities of Joy Division and New Order, to collaborations with fashion houses like Yohji Yamamoto, Burberry, Calvin Klein and Chanel, Saville has consistently redefined how we experience music, fashion, and culture.

Now in his late sixties, he reflects on a career that blurred the lines between art, design and branding, sometimes to his dismay, as he laments the loss of authenticity in today’s brand-saturated world.

Listen as Vince and Peter explore his iconic album covers, his transition from music to fashion and cultural institutions, and why, in his words, he has “always been designing himself.”

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How do you build a design career that spans continents, cultures and scale, and then redesign your life after a wake-up call?

Rido Pin is a Director at Plus Studio, a solutions company for the built environment, with 11 studios across Australia and New Zealand and projects worldwide. Originally from the Netherlands, Rido’s journey has taken him from cycling the fields of Holland, to island life in Curaçao, to New York skyscrapers, and finally to Sydney, where he now helps lead Plus Studio’s rapid growth.

This conversation comes at a milestone moment: last week, Frost* unveiled Plus Studio’s new brand refresh, reflecting its collaborative culture and future vision.

Listen in as Vince and Rido talk about the launch of the new brand identity and what it means for Plus Studio, his career, and how resilience and well-being have shaped his leadership and outlook on life.

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What happens when you combine a love of design with a mind for business? For Ajaz Ahmed, it meant building one of the world’s most successful creative companies from scratch before starting all over again.

Ajaz is the visionary founder of AKQA, the global digital agency that he grew to 5,000 staff across 30 countries. After three decades at the helm, he stepped down and launched Studio One, an agile new venture built for the AI age, where creativity is unleashed and hierarchy stripped back.

Born in the Thames Valley and inspired by architecture from an early age, Ajaz began working at a software company as a teenager, driven by obsession with design and a fascination with business. His story is one of ambition, humility and reinvention.

Listen in as Vince and Ajaz unpack the role of AI in creativity, the myth of scaling and mediocrity, and why having taste still matters more than ever.

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