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-
Design Thinking für Anfänger [Design Thinking for Beginners]
- Innovation als Faktor für unternehmerischen Erfolg [Innovation as a Factor for Entrepreneurial Success]
- Narrated by: Daniel Meyer-Dinkgrafe
- Length: 2 hrs and 1 min
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Design Thinking für Anfänger [Design Thinking for Beginners]
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Publisher's summary
Design Thinking für Anfänger: Innovation als Faktor für unternehmerischen Erfolg
Die Rolle des Design Thinkings im Innovationsmanagement im Zeitalter der Digitalisierung und der Globalisierung.
Du arbeitest in einem innovativen Umfeld und suchst nach Möglichkeiten, Ideen strukturiert zu generieren?
"In den vergangenen Jahrzehnten hat es mehr Erfindungen und Innovationen gegeben als jemals zuvor. Seit 1980 hat sich die Zahl der jährlichen Patente weltweit verdreifacht, was zeigt, wie groß der Innovationsdruck auf Unternehmen und Organisationen ist. Die Digitalisierung und wachsende Globalisierung machen es auch neuen Firmen leicht, mit einer guten Idee sofort auf dem Weltmarkt präsent zu sein. Woher aber sollen bei Unternehmen die neuen außergewöhnlichen und kreativen Ideen kommen, wenn man Innovation in eine Forschungsabteilung ausgelagert hat? Es ist kein Wunder, dass kein einziges Taxiunternehmen der Welt darauf kam, einen Dienst wie Uber anzubieten. Weil man eben nicht das Unmögliche zu denken wagte. Ideen werden aber nicht in einem Excel-Dokument geboren. Vor allem aber wird oft genug vergessen, dass der Mensch im Mittelpunkt stehen muss. Der Kunde ist nicht lediglich eine Nummer im Buchhaltungssystem, sondern jemand mit Bedürfnissen, die erfüllt werden wollen."
Was Du in diesem Hörbuch erfährst:
- ...was Design Thinking ist
- ...in welchen Bereichen es Anwendung findet
- ...welche Voraussetzungen in der Praxis gegeben sein müssen
- ...welche Prozesse es im Design Thinking hauptsächlich gibt
- ...die Phasen des Design Thinkings und was in diesen zu beachten ist
- ...und vieles mehr!
Sichere Dir noch heute das Hörbuch und erfahre, wie Du Design Thinking effektiv im Unternehmen anwenden kannst.
Please note: This audiobook is in German.
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