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Publisher's Summary

The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result - as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.

This article was first published in the June 2008 issue of Harvard Business Review.

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©2008 by the President and Fellows of Harvard College, All Rights Reserved (P)2008 Audible Inc.

What members say

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Only examples

Only examples, not any method or a systematic way to apply design thinking as a tool

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  • Tony
  • LOUISVILLE, KY, United States
  • 02-21-17

Mind opening

Would you recommend this audiobook to a friend? If so, why?

Yes. It is short but it gives a few good examples of how incorporating design thinking into the product development process up front vs. at the end made all the difference. Its been my experience and, from what I can tell, the experience of the overwhelming percentage of inventors and product developers to try to solve a problem before understanding what the market sees as the real problem. That leads to small ideas with narrow if any markets.

What was one of the most memorable moments of Design Thinking (Harvard Business Review)?

The examples were eye opening. They gave me a great feel for what "Design Thinking" really means and how its invaluable.

Have you listened to any of Todd Mundt’s other performances before? How does this one compare?

no

Was this a book you wanted to listen to all in one sitting?

yes