Design & Development For Emerging Brands – Kelly Vaughn (The Taproom)

In this episode, we talk to Kelly Vaughn, the founder of an Atlanta-based Shopify Plus agency called The Taproom.

We talk about conversion-focused store design and what considerations should be top of mind for early and mid-stage ecommerce brands who are looking to crack into that seven or eight figure revenue territory. It might surprise you to learn that most brands don't actually need a custom theme until the are much larger, which is good news for companies who are worried about leaving money on the table with off-the-shelf themes.

So, if you're interested in learning about what design decisions are actually important to your sales performance, how you can attract your first customers without throwing money at Facebook, or what you should be looking for in a development agency, then this is the episode for you.

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The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.