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Der Erfolg
- Narrated by: div.
- Length: 1 hr and 1 min
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Der Erfolg
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Publisher's summary
9 unterhaltsame Szenen zeigen, was man beim Verkaufen komplexer Produkte verbessern kann.
Wir haben analysiert, was Standbesatzungen und Verkäufer technischer Produkte gerne falsch machen. Zum Beispiel, dass auf einer Messe der Standbesucher alle Merkmale der erstmals auf der Messe präsentierten Maschine erfährt - anstatt zu erfahren, ob er überhaupt sein Problem sinnvoll mit dem Produktspektrum der betreffenden Firma lösen kann. Je mehr die Verkäufer von ihrer eigenen Technik begeistert sind, desto größer das Risiko, die Kundensituation überhaupt nicht wahrzunehmen.
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