My guest today is John Breyault.

John is with the National Consumers League. His work is on consumer protection. Which made a conversation about the Live Nation trial timely.

We cover a lot of ground about Live Nation and tickets including:

• The 2010 merger between Live Nation and Ticketmaster
• The consent decree that was supposed to reign in some behaviors
• Structural v. Behavioral remedies. And, why in this case, structural remedies might make more sense.
• Bad actors.

And, more!

I've written too many words about this case, but if you haven't had the chance to read them:

• Ticketmaster Won. Everyone Else Lost. That's Why Tickets Are Broken.
• David Marcus Replies. (On LinkedIn)
• DOJ Settlement
• The Fix Was Always In
• David Cooper's Guest Post
• Even If the States Win, Will It Be Enough?
• Must Be Nice Not to Know. Michael Rapino's Testimony.

Lord...far too many words.

My new product launched today: The Drift Interrupter...

You get:

• Me + You and 90 minutes of analysis and action items.
• A score with a detailed list of where drift is happening.

$1,500.

A bargain.

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My site is www.DaveWakeman.com

My guest today is Mark Roberge!

He's from Red 13 Creative. www.Red13Creative.com

Great talk about audience development.

Mark is a touring musician and he brings that point of view to his work with artists.

In today's episode, we get into a bunch of helpful topics such as:

• The myth of the algorithm: "I got my song on Spotify."
• Word of mouth marketing and finding the first fans...then turning them into superfans.
• Building an audience.
• How to launch a band, product, or album.
• "Overnight success"
• Streams of revenue

...and a lot more.

Visit my website at www.DaveWakeman.com

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My guest today is Kris Rudeegraap. He's with Sendoso.

We had a great time talking about gifting.

Kris shared:

• Using gifts to open conversations
• Touch point marketing
• Creativity
• Making gifts special

...and much more.

We are giving away a copy of Giftology from John Ruhlin. You can receive one by sending me an email at Dave@DaveWakeman.com or Kris an email at Kris@Sendoso.com

Do both even!

Visit me at www.DaveWakeman.com

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