Data Science for Business 2019 (2 Books in 1)

Master Data Analytics & Machine Learning with Optimized Marketing Strategies
Narrated by: Jeffrey Michael Bella
Length: 6 hrs and 36 mins
Categories: Business, Career Skills
4.5 out of 5 stars (119 ratings)

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Publisher's Summary

This book includes two manuscripts: Data Analytics for Businesses 2019 + Machine Learning for Beginners 2019.

Are you looking for new ways to grow your business with resources you already have? Do you want to know how the big players like Netflix, Amazon, or Shopify use data analytics to multiply their growth? Learn how to use data analytics to maximize your business. 

Yes, you have customers that love your product. However, you’re having trouble finding new customers and captivating their attention. You realize you're also losing customers, and you have no clue what you can do to prevent this from happening. How do I stand out in a crowd of businesses? How do I target my perfect client and make them choose me? If this sounds like you, this is the guide you need. 

This book will walk you through the fundamental principles of data science and how to apply the “data-analytic mindset” when approaching your business. You will learn how to extract valuable insights from data sources you already have, and make informed business decisions to help you achieve your goals. 

With real-world examples of how to apply data analytics to your business, this book does what others fail to do: break the process down step by step, so you can optimize unique parts of your business; such as improving customer loyalty or reducing churn. This guide also helps you understand the many data-mining techniques in use today.

Discover the value of applied data science for business decision-making. 

In this book you will learn:

  • Why every company should be leveraging data analytics.
  • The difference between big data, data science and data analytics.
  • How to achieve your goals by applying data-analytical thinking to your business.
  • The recommended data mining techniques for each of your business goals.
  • The most important thing to remember when extracting knowledge from your data.
  • How to use data analytics to improve brand loyalty and customer experience.
  • How to hire the best data scientist, and more.

If you are overwhelmed by this whole new topic of data analytics, don’t be. This guide is designed for beginners, with all the guidance you need to understand the fundamentals of harnessing data analytics for your business. So even if you have never heard about data analytics until today, I promise we will walk through this step-by-step.

By the end of this, you’ll be able to think analytically and make informed business decisions. This book illustrates how easy it is to find success by just applying a few principles.

So stop reading this description, and start listening to the book instead. Scroll up, and click "buy now"! Plus you'll get Machine Learning for Beginners 2019!

©2019 Riley Adams & Matt Henderson (P)2019 Riley Adams & Matt Henderson

What members say

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A list of terms only

I found this unhelpful as it simply listed every term associated with Data Science in the dictionary.. there are no clear strategies!

3 people found this helpful

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Very insigthfull

This is a great source that does not bore you with the technical parts of the topics like other book. I reallly enjoyed this book!

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Great explanation!

The best audiobook I've found so far at explaining the theory of Data Science. If you are looking to get into data science. This is a great starter audiobook that will teach you the lingo and the concepts that surround data science.

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Very helpful concepts!

Riley Adams, Matt Henderson provides a fair amount of background on the field of data science and follows it up with a comprehensive and practical framework to get any business started down the path of leveraging machine intelligence. The case studies at the end are very helpful in cementing the audiobook’s concepts.

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Awesome Audiobook

Data Science for Business is an ideal audiobook for introducing someone to Data Science. The authors have tried to break down their knowledge into simple explanations. I am skeptical of non-technical Data Science audiobooks, but this one works well.

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Strategically insightful!

Well explained, strategically insightful, a must listen in today’s new era of data driven business.

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Simply a great practical audiobook

I have come to the conclusion that AI is just something all business people have to accept. Ai is around us all and every day. This audiobook has given me a good understanding of how data science works. it also clearly gives you reasons why it is critical to give programmers the right data and instructions to give you the information you need to make the right decisions. I also found it fairly easy to listen (considering i am not a data scientist). Simply a great practical audiobook to help you leverage your data for maximum business benefits.

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Very helpful information

This audiobook explains radically what we should adapt to a digital world and how executives should perceive and strategically execute it. As an advocate to emerging data technologies, I highly recommend this audiobook to everyone who is considering taking a share of the Fourth Industrial Revolution.

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Provides the fundamental knowledge

The audiobook is easy to listen and a must buy for anyone wanting to develop a strong sense of data-literacy and what the author calls machine-intelligence mindset. The first half of the audiobook provides the fundamental knowledge necessary to understand the data science workflow, especially around what to expect, executives involvement, and how to develop critical thinking for each step. I felt that the case studies walked me through these ideas very well and the data strategy workshop at the appendix is a powerful tool to start acting on this initiative.

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Great strategies!

This audiobook does a great job explaining what the 4th industrial revolution is all about. The author provides strategies and guiding principles coupled with case studies and actionable recommendations. listening this audiobook will arm any leader with a toolkit to navigate and thrive in the world of data science and machine learning -- I think that this is a must-listen for anyone who is interested in understanding how to employ these new fields to their business.

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  • Dave
  • 01-29-20

A reasonable overview into business data analysis and ML but very repetitive.

This is a relatively interesting audiobook with some interesting material, but both books are incredibly repetitive. I am yet to read the supplies PDF which sounds like it may be more useful. If you have a loose understanding of business intelligence but are interested in understanding more about it, data science and machine learning then this is probably a worthwhile investment. If you have a better understanding than that, I would suggest this may seem like very shallow coverage relative to what you are looking for.

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  • Eva Ellis
  • 09-08-19

Must listen bundle!

I bought this book for understanding the term 'Data Science' and its concept. This book provides a perfect and complete understanding of the topic. Must listen for someone who is going into the field of Data Science or for someone who wants to explore the area and know what it consists. The book provides a simple and deeper understanding.

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  • Aidan Schofield
  • 09-04-19

Great!

Well-explained and easy-to-understand, this book gives a new-comer like me a conceptual framework to think about problems in data science. It helps me to understand what the field really is and what the workflow of a data science project looks like. Particularly interesting is the chapter on data ethics and regulation. I think it is an area that is often overlooked by technical textbook, but should really be emphasized to readers who might someday become a data practitioner. Overall, it’s a very good book and worths your effort to delve into.

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  • Lilly Norton
  • 08-29-19

Wonderful audiobook

This book covers core concepts in data science in an easy to read manner. Infrastructure for handling big data and the data science ecosystem are introduced along with Machine Learning basics and some useful concepts at a high level(like CRISP-DM, clustering, anomaly detection etc.). A chapter on the privacy and ethics covers GDPR and biases in algorithms. Overall, a good general introduction.

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  • Summer Watkins
  • 08-29-19

Awesome concepts

This book provided an overview of the fundamental ideas and concepts about data science. It is an excellent intellectual tour to the data science. The only problem I have is that without full understanding of a statistical concept of the differential privacy, it is difficult to understand its application to any algorithm.

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  • Eve Mitchell
  • 08-28-19

Excellent!!

Excellent !! This audiobook is very "direct to the point", with good real examples, it really teach us about the use of Data Science on Business.

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  • Mohammed Sanderson
  • 08-28-19

Extremely useful!

Extremely useful and thorough, from the perspective of a business person whose business involves overseeing and delivering analytic products. Gives you the details, insights, underlying principles, and a glimpse but not the full set of math that would be necessary to actually be a practitioner.

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  • Declan McCarthy
  • 08-28-19

Great concepts!

Insightful and suitable for beginners interested in joining the data science field. Concepts were also well explained and easy to understand.

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  • Leo Bird
  • 08-27-19

Available tools and techniques

Both authors practicing data science professionals. Their audiobook outlines practical considerations, explains available tools and techniques, and shows results of many well-chosen models.

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  • Natasha Walters
  • 08-27-19

Well explained introduction

A well structured and well explained introduction to this important subject. Clear examples are used and the fundamentals reinforced in many places. Of special interest is the example proposal and evaluation in the appendix. A warning, this will really only make sense by listening the audiobook.