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Data-Mining Your Psyche

Length: 11 mins
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Publisher's Summary

When a state representative named Thom Tillis ran for US Senate in North Carolina in 2014, his campaign followed the now-standard practice of sending voters online and direct-mail advertisements referring to particular issues. Which issues mattered to which people, from ISIS to the Affordable Care Act, could be gleaned from the voters’ memberships and donations or inferred from demographic information and databases of everything from their purchases to their Web history.

"Data-Mining Your Psyche" is from the May/June issue of MIT Technology Review Magazine.

©2016 Massachusetts Institute of Technology (P)2016 Massachusetts Institute of Technology

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