Cubicle to CEO Podcast Por Ellen Yin arte de portada

Cubicle to CEO

Cubicle to CEO

De: Ellen Yin
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.Copyright Ellen Yin Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 334. Scrappy Scaling: How Co-Branded Events Catapulted an Unknown Company Into the National Spotlight

    334. Scrappy Scaling: How Co-Branded Events Catapulted an Unknown Company Into the National Spotlight
    Apr 6 2026
    This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ Continuing our series on leveraging events for business growth, today’s case study is a masterclass in using the resources and infrastructure of established brands to create co-branded experiences that accelerate your own brand expansion. Marty McDonald, USA Today bestselling author of Audacious and founder of Boss Women Media, launched a national events platform from a strategic partnership pitch to Sugarfina’s CEO. Her bold ask turned into sold out pop-ups in five cities, a 22,000-person virtual event, additional partnerships with Amazon and Capital One, and eventually, a book deal. We dig into the pitch, follow-up, and execution in this episode. Connect with Marty: ⁠ Grab a copy of Marty's book Audacious: https://a.co/d/0cFzSDdE https://bosswomen.org/audacious/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 m
  • Bonus: How a 7-Figure Course Creator Used AI to Recession-Proof Her Business

    Bonus: How a 7-Figure Course Creator Used AI to Recession-Proof Her Business
    Apr 1 2026
    Gemma Bonham-Carter has been making money online since before Instagram existed. After building a 7-figure education business helping over 20,000 entrepreneurs, she made a bold move: retiring multiple signature programs to go all-in on AI education in a market flooded with generic ChatGPT content. While most online educators struggled in 2025, Gemma had her best year yet and is now targeting $10M. The founder of AI All Stars and host of the annual AI Unlocked conference, Gemma is a recognized voice in the industry with features in Entrepreneur, Inc., Business Insider, and Fast Company. But what sets her apart isn't the accolades - it's how she thinks about AI as business infrastructure. In this episode, she pulls back the curtain on what actually made her recession-proof when others weren't, why she was confident enough to retire the offers that were working, and the one mindset shift that could move your business forward this week. Connect with Gemma: ⁠⁠⁠Website: ⁠https://gemmabonhamcarter.com ⁠⁠⁠Instagram: ⁠https://instagram.com/gemma.bonhamcarter ⁠⁠⁠Workshop: ⁠https://gemmabonhamcarter.com/aiworkshop Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠cubicletoceo.co/podcast⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠our premium feed⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 m
  • 333. Creative Community Events That Took a $17K Startup to $22M in Sales in 1 Year

    333. Creative Community Events That Took a $17K Startup to $22M in Sales in 1 Year
    Mar 30 2026
    This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠@cubicletoceo Continuing our series on leveraging events to grow in 2026, we’re joined today by Tiffany McQuaid. Tiffany McQuaid is the Regional Director of Strategy and Performance at SERHANT and author of The INth Degree: How To Stand Out By Going All In. Tiffany’s case study looks at how she built a multi-million dollar real estate brokerage in a crowded market through creative community events like a concert series, stone crab festivals, and safari-themed open houses that created brand awareness and meaningful relationships. The results? $22 million in real estate sales in her first year of hosting events and a 400% increase in office foot traffic. In today's episode, Tiffany unpacks the full strategy behind "Rockin' on the Bay" and her broader community creation event playbook —including how she got the first event off the ground with no budget and why experience-based marketing continues to outperform everything else she's tried. Connect with Tiffany: ⁠ Email Tiffany: tiffany@serhant.com https://www.tiffanymcquaid.com/ Get Tiffany's book "The INth Degree: How to Stand Out By Going All In": https://a.co/d/3WpKHbP https://www.facebook.com/tiffanymcquaid https://www.linkedin.com/in/tiffany-mcquaid-0ab6a454/ IG: @tiffanymcquaid If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 m
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Ellen Yin delivers gold nuggets with every episode. I just listened to a few on podcast guesting tips and I'm ready to dive in with a new strategy. She's easy to listen to and I can hardly wait for the next episode.

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